Quiz Flashcards
What is the primary role of a product manager?
To define the vision and strategy for a product and ensure it meets customer needs.
True or False: Product management is solely focused on the technical aspects of a product.
False
Which of the following is NOT a key responsibility of a product manager? A) Market research B) Product marketing C) Coding D) Stakeholder communication
C) Coding
Fill in the blank: The __________ is a document that outlines the features and requirements of a product.
Product requirements document (PRD)
What does MVP stand for in product management?
Minimum Viable Product
What is the purpose of a product roadmap?
To outline the vision, direction, and progress of a product over time.
True or False: A product manager should have a deep understanding of the market and user needs.
True
What is a user persona?
A fictional character that represents a user type for a product.
Which framework is often used for prioritizing product features?
RICE (Reach, Impact, Confidence, Effort)
Short answer: Name one common method for gathering customer feedback.
Surveys
What is the difference between a feature and a benefit?
A feature is a specific characteristic of a product, while a benefit is the value that feature provides to the user.
True or False: Agile methodologies are commonly used in product management.
True
What is the purpose of a competitive analysis?
To understand the strengths and weaknesses of competitors in the market.
Fill in the blank: The __________ is a visual representation of the product development process.
Product lifecycle
What does the acronym OKR stand for?
Objectives and Key Results
Short answer: What is a backlog in product management?
A prioritized list of tasks or features to be completed.
Which technique is used to validate product ideas with real users?
Prototyping
True or False: Product managers work exclusively with the development team.
False
What is the significance of product-market fit?
It indicates that a product meets the needs of a specific market and is likely to succeed.
Multiple choice: What is the primary focus of user experience (UX) design? A) Aesthetics B) Functionality C) User satisfaction D) All of the above
D) All of the above
What is a go-to-market strategy?
A plan detailing how a product will be launched and sold in the market.
Short answer: Name one key metric used to measure product success.
Customer satisfaction score (CSAT)
Fill in the blank: The __________ is a tool used to visualize the impact of features on user experience.
User journey map
What is the difference between qualitative and quantitative research?
Qualitative research focuses on understanding behaviors and motivations, while quantitative research focuses on numerical data and statistics.
True or False: A product manager should only focus on the product itself and not consider external factors.
False
What does A/B testing involve?
Comparing two versions of a product to determine which performs better.
Multiple choice: Which of the following is a common agile framework? A) Waterfall B) Scrum C) Six Sigma D) Lean
B) Scrum
What is a stakeholder in product management?
An individual or group with an interest in the product, such as customers, team members, or investors.
Short answer: What is a feature request?
A suggestion from users or stakeholders for a new feature in the product.
Fill in the blank: The __________ phase involves gathering requirements and defining the product vision.
Discovery
What is the importance of user feedback in product management?
It helps to refine the product and ensure it meets user needs.
True or False: A product manager is responsible for the financial success of a product.
True
What is a product vision statement?
A clear and concise description of what the product aims to achieve in the long term.
Multiple choice: Which tool is often used for project management in product development? A) Trello B) Photoshop C) Excel D) Word
A) Trello
What is a pivot in product management?
A significant change in strategy or direction based on feedback or market conditions.
Short answer: What is a release plan?
A schedule that outlines when product features will be delivered.
Fill in the blank: The __________ is a metric that measures how much customers are willing to pay for a product.
Willingness to pay (WTP)
What is the role of analytics in product management?
To track user behavior and measure product performance.
True or False: A product manager’s job ends after the product is launched.
False
What is a product hypothesis?
An assumption about how a product will perform in the market that can be tested.
Multiple choice: Which of the following is a common product management framework? A) SWOT B) PESTLE C) Both A and B D) None of the above
C) Both A and B
Short answer: What is a customer journey?
The complete experience a customer has with a product, from awareness to purchase and beyond.
Fill in the blank: The __________ is a tool used to prioritize product features based on customer value.
Value vs. Effort matrix
