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Visual Literacy > Quiz 10 > Flashcards

Quiz 10 Flashcards

1
Q

Form and content

A

modes of analysis may tend to focus on one more than the other

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2
Q

Manifest content

A

what is shown; objects recognized by most - obvious or literal: - denotation

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3
Q

Latent content

A

attached secondary meanings: connotation

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4
Q

Denotational

A

what is shown

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5
Q

Connotational

A

how it is shown/what it means

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6
Q

Content analysis

A

quantitative analysis of date

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7
Q

Iconography

A

branch of art history which studies content (representation); descriptive and classificatory.

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8
Q

Iconology

A

“interpretive”; synthetic

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9
Q

Primary

A

or natural

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10
Q

Factual

A

what it is

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11
Q

expressional

A

how it is rendered

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12
Q

Secondary or conventional

A

what story is being shown; ‘stock characters

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13
Q

Intrinsic meaning or content

A

underlying principles which reveal basic attitudes of a nation, a period, a class, a religious or philosophical persuasion.

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14
Q

genre

A

french - species, kind or sort; in art, a classification or grouping of artworks that share certain iconographic elements, themes and stylistic conventions.

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15
Q

Semiotics

A

Study of signs within society; fashionable beginning in 1960s.

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16
Q

Signifier (Sr)

A

material dimension of sign

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17
Q

Signified (Sd)

A

conceptual dimension of sign

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18
Q

Syntagm

A

collection of signs in linear sequence (letters<word)

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19
Q

Paradigm

A

A set where each unit has something in common and is obviously different from the other units.

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20
Q

codes

A

analog and digital

21
Q

analog

A

paradigm with no easily fixed number of units

22
Q

digital

A

paradigm with fixed number of units

23
Q

object

A

external reality

24
Q

representamen (S/R)

A

material dimension of sign (signifier)

25
Q

interpretant (signified)

A

not fixed; user of sign, user’s cultural experience of sign

26
Q

index

A

record of; a direct, causal connection (footprint)

27
Q

icon

A

resembles referent in some way (realist art; photo)

28
Q

symbol

A

arbitrary, depends on convention - agreement on how we should respond to a sign (letters/numbers)

29
Q

motivation

A

how much the signifier describes the signified: highly motivated - very iconic; least motivated - very symbolic.

30
Q

Semiosis

A

act of signifying; not one-way, similar to apperception

31
Q

unlimited semiosis

A

representamen gives interpretant, which “becomes” a representamen and triggers new interpretant; chain of associations (w/o fixed limits)

32
Q

myth

A

connotations for subgroup made to look “universal;” ideology made to look natural (or denotational)

33
Q

Linguistic message

A

text as caption

34
Q

coded iconic message

A

connotational level

35
Q

non-coded iconic message

A

image only

36
Q

anchorage

A

text as controlling reading of image

37
Q

relay

A

text supplying meanings not in images

38
Q

structuralism

A

set of theories emphasizing the laws, codes rules, formulas and conventions structuring human behavior and systems of meaning

39
Q

deconstruction

A

philosophical and literary term associated with Jacques Derrida and Jean-Francois Lyotard - criticized structuralism for overemphasizing structure at expense of elements that don’t fit formulas

40
Q

Undecidability

A

stresses indeterminacy rather than closure; draws attention to framing devices (inside contaminated by outside)

41
Q

physical context

A

method stressing specific location as determinant of otherwise polysemic (method meanings) object or work

42
Q

Intertextuality

A

analysis relying on references to other works in the discipline; may highlight transformations (contaminations) as images mutate through borrowings.

43
Q

hermeneutics

A

interpreting texts and works of art

44
Q

Undecidability

A

impossibility of deciding between competing interpretations

45
Q

dissemination(fragmentation)

A

a new way of considering fragments not as from an original centered whole, but as constituents of a larger, but never completely graspable, entity.

46
Q

grand narratives

A

follow teleological progression towards equality and justice

47
Q

little narratives

A

local explanations of individual events or phenomena

48
Q

decentering

A

challenges the logo-centric

49
Q

simulation

A

postmodern blurs classic distinction between “real” and “copy;” hyperreal - reality is fabricated by technology

Visual Literacy (4 decks)

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