Quiz 1 - Graphic Design Flashcards
What is graphic design?
It’s communicating by giving ideas a visual form so others can understand them.
Elements of design
They are the basic units of a visual image. They include colour, imagery, symbols and materials.
Design categories
Websites, ads, branding, infographics, posters, book design, brochures, billboards.
Websites
A collection of files and resources accessible through the WWW and organized under a particular domain name.
Advertisements
A form of marketing communication used to persuade an audience to take action.
Branding
It is the promoting of a product or service by identifying it with a particular brand.
Infographics
Graphic visual representations of data
Posters
Public piece of paper conveying information
Book design
Incorporating the elements of graphic design into a book
Brochures
An informative paper document that can be folded into a flyer
Billboards
A specialized medium in which multimedia content is displayed in public
Typeface
the top level of a family of text (i.e. Helvetica).
Typestyle
styles in a subset of the Typeface family (i.e. Helvetica Bold).
Font
text that has a chosen typeface,
typestyle and has other modifications applied to it
Picas
They are used to represent fixed horizontal measurements. There are 6 picas per inch.
