Quiz 1

Question 1

3 components of interpersonal relationships

Answer 1

1. turn taking
2. self-disclosure
3. active listening

Question 2

people are co-present in the same digital space; exchange messages almost immediately; available at the same time

Answer 2

synchronous communication

Question 3

communication occurs when individuals communicate experience ‘lag’ in turn-taking norms that may take hours or days to view responses (message forums)

Answer 3

asynchronous communication

Question 4

What is permanence?

Answer 4

how long the content of a message is available to its users (snapchat)

Question 5

the material configuration that allows for the production or reception of the media (e.g. the printing press)

Answer 5

technology

Question 6

the type of media that results from a particular technology (novels, newspapers, pamphlets)

Answer 6

form

Question 7

particular set of conventions within a form

Answer 7

genre

Question 8

what is reach

Answer 8

describes the total number of people who have seen an advertisement

Question 9

what is frequency

Answer 9

measure of the number of times a person has seen the online content, be it an ad, news article, status update

Question 10

how many times do we need to be exposed to a typical advertising message to remember it

Answer 10

3-5 times

Question 11

visits, page views

Answer 11

attention

Question 12

retweets, likes, shares

Answer 12

engagement

Question 13

votes, downloads, purchases, donations

Answer 13

conversion

Question 14

a desired end result, something someone wants to accomplish or avoid

Answer 14

goal

Question 15

conscious goal:

Answer 15

posting pictures of recent vacation

Question 16

unconscious goal:

Answer 16

routine checking of Facebook to see who has liked, shared, commented on any of your content so as to not ‘ignore’ their goodwill gestures

Question 17

what is the ‘self’

Answer 17

a collection of relatively stable attributes and the feelings of these attributes

Question 18

The collection of stable attributes continually expressed and modified through interaction and feedback from the social world

Answer 18

looking glass self

Question 19

when someone’s speech, writing, actions do not contain any personally identifiable info and thus cannot be linked to personal identity

Answer 19

anonymity

Question 20

describes a set of practices for communicating, usually collaboratively, and usually so that it is visible to more than one person.

Answer 20

social media