Quiz 1 Flashcards
CHAPTER ONE
words
Data
Facts that are recorded and can be accessed
Why is data recorded and kept?
because it is considered to be of use to an intended user
data formats
text, numbers, figures, graphics, images, audio/video
Raw data
time consuming to read
difficult to understand
Information
refers to the data that is accessed by a user for some particular purpose
information is?
data that has a meaning within a context
Getting the nedded info from a collection of data requires what?
preforming an activity, such as searching through, processing or manipulating the data in some form or fashion
manipulated (processed) data does what?
provides useful information
IS- Information System
a computer based system that collects stores and manipulates data
IS components
Hardware resources software resources networks data and info people resources
people resources include
IS team- manage and maintain IS, communicate with the users
User- various types, depending on the areas and levels of difficulty
Trend- IT professionals and business users are becoming less separated as groups. people with both backgrounds are essential
Fact
the confirmation or validation of an event or object
Information Age
the present time during which infinite quantities of facts are widely available to anyone who can use a computer
IT- information technology
a field concerned with the use of technology in managing and processing information
IT is an important what?
enabler of business success and innnovatoin
Information technology basics
people use
information technology to work with
information
IT requires what to be useful?
the right people who know how to use and manage it efficiently and effectively
what is linked and if one fails they all fail?
people, information and information technology
what is the most important asset in an organization?
information- primary way that people get info is through information technology
what is time consuming or impossible without information technology?
fathering, correlating and analyzing information
Management information systems- MIS
a general name for the business function and academic discipline covering the application of people, technologies, and procedures- collectively called information systems - to solve business problems
an organization must?
- determine what info it requires
- acquire that info
- organize the info in a meaningful fashion
- assure the info’s quality
- provide software tools so that employees throughout the organization can access the info they require in a easy manner
datebase
maintains info about various types of objects (inventory), events (transactions), people (employees), places (stores)
database management system- DBMS
software through which users and application programs interact with a database
DBMS = database
word = document
excel = spreadsheet
users obtain info from a database by?
- direct user interaction
2. indirect user interaction
Data
raw facts that describe the characteristics of an event
information
data converted into a meaningful and useful context
business intelligence
applications and technologies that are used to gather, provide access to, and analyze data and info to support decision making efforts
organizations typically operate by functional area or silos
functional areas are interdependent
common departments working independently
human resources - maintains policies, plans, and procedures for the effective management of employees
sales - preforms the function of selling goods and services
marketing- supports sales by planning, pricing, and promoting goods or services
accounting - records, measures and reports monetary transactions
common departments working interdependently
accounting - monetary data finance- monetary data human resources - employee data marketing - transactional data operations management - production data sales - transactional data all equal business decisions
management information systems (MIS)
a business function, like accounting and human resources which moves information about people products and processes across the company to facilitate decision making and problem solving
system
collection of parts that link to achieve a common place
system thinking
a way of monitoring an entire system by viewing multiple inputs and then their outputs
CHAPTER TWO
words
competitive advantage
a product or service that an organization’s customers place a greater value on than a similar offerings from a competitor. to survive and thrive a organization must have this. these are also usually temporary because competitors duplicate them
first mover advantage
occurs when an organization can significantly impact its market share by being first to market with a competitive advantage. not always an advantage.
Ex- mosaic web browser vs internet explorer
competitive intelligence
the process of gathering info about the competitive environment to improve the company’s ability to succeed
environment scanning (example of competitive intelligence)
the acquisition and analysis of data about events and trends in the environment external to an organization
(mccafe)
common tools for analyzing competitive intelligence and developing competitive advantage include?
porters five forces model
porters three generic strategies
organizations use porters five forces model to determine the relative attractiveness of an industry
threat of substitute products or services buying power threat of new entrants rivalry amongst existing competitors supplier power
buyer power(customer power)
the ability of buyers to affect the price of an item. high when buyers have many choices of whom to buy from and low when their choices are few (walmart and vlassic pickles)
loyalty programs
reward customers based on the amount of business they do with a particular organization. loyalty programs reduce buyer power
switching cost
cost to customers of switching to another product/service. Ex- comcast to at&t
supplier power
the suppliers’ ability to influence the prices they charge for supplies. high when buyers have few choices of whom to buy from and low when their choices are many.
supply chain (example of supplier power)
consists of all parties involved in the procurement of a product or raw material
threat of new entrants
high when it is easy for new competitors to enter a market and low when there are significant entry barriers.
entry barrier (example of threat of new entrants)
a feature of a product or service that customers have come to expect and entering competitors must offer the same for survival
threat of substitute products or services
high when there are many alternatives to a product or service and low when there are few alternatives
ex- blockbuster vs netflix
borders books, barnes and noble and amazon
rivalry among existing competitors
high when competition is fierce in a market and low when competitors are more complacent.
product differentiation (example of rivalry among existing competitors)
occurs when a company develops unique differences in its products or services with the intent to influence demand.
ex- grocery stores in chicago
The three generic strategies
low cost/ broad market
high cost / broad market
low & high / narrow market