Quiz 1 Flashcards
What is rhetoric?
Rhetoric is the art of persuasion through communication, aiming to influence or inform an audience using language, arguments, and various techniques.
What are the three main rhetorical appeals?
The three main rhetorical appeals are ethos (credibility), pathos (emotion), and logos (logic).
Visual rhetorical analysis
1) IDENTIFY FEATURES
2) CONNECT IDEAS
3) DEVELOP IDEOLOGIES
4) DISCUSS FUNCTIONS
What is the Rhetorical situation made of
CONTEXT
GENRE
AUTHOR
AUDIENCE
PURPOSE
EXIGENCY
Visual elements
COLOR
SHAPES
LINES
LIGHTING
TEXT
SYMBOLS
PROXIMITY
NEGATIVE SPACE
SIZE
ALLITERATION
Using consecutive consonant sounds in a series of sentences
Calvin Klein
ASSONANCE
Using consecutive vowel sounds in a series of sentences
how now cow
ANAPHORA
Repeating a word or phrase in a sequence of sentences
I have a dream…
CHIASMUS
Two sentences with a reversed structure
We eat to live, not live to eat
ANTITHESIS
Phrase with contrasting ideas
Sink or swim
EUPHEMISM
Replacing an unpleasant or
offensive idea with a softer one
Passed away
ONOMATOPOEIA
Word that imitates sounds
BANG BOOM POW
HYPERBOLE
Exaggeration
Litote
Understatement
“I’m fine”
Oxymoron
A phrase with contrasting ideas
Civil war, jumbo shrimp,
Semiotics
the study of signs and symbols, and how they are used to create meaning in communication
Visual literacy
the ability to comprehend the messages and meanings conveyed through visual representations.
Rhetorical Triangle
Text
Author
Audience
