quiz 1

Question 1

exploratory research

Answer 1

very open-ended; lots of possibilities

Question 2

conclusive research

Answer 2

well-defined alternatives; hypotheses to test

Question 3

performance-monitoring research

Answer 3

check how actions/decisions are performing

Question 4

cross-sectional designs

Answer 4

“snapshots” of a phenomena at one point in time

Question 5

longitudinal designs

Answer 5

measure phenomena over several time periods

Question 6

internal secondary data

Answer 6

generated within the organization

Question 7

external secondary data

Answer 7

generated by sources outside the organization

Question 8

syndicated data sources

Answer 8

companies who collect and sell data to other firms

Question 9

quantitative research

Answer 9

seeks to quantify the data and typically applies some form of statistical analysis

Question 10

qualitative research

Answer 10

An unstructured, exploratory research methodology based on small samples that provides insights and understanding of the problem setting

Question 11

laddering

Answer 11

trace a path between a product attribute and the core want/need it addresses

Question 12

projective techniques

Answer 12

participants indirectly project or reveal their own underlying feelings onto the situation

Question 13

conditions required for causality

Answer 13

x-y correlation, x before y, no third variable

Question 14

treatment

Answer 14

independent variables that are “manipulated”

Question 15

test units

Answer 15

recipient of the treatments

Question 16

extraneous variables

Answer 16

all other variables that could potentially affect the outcome