quiz 1 Flashcards
term gaining usage in the 1960’s to examine stratagies of perception, often gestalt-based
visual literacy
concentrated more on formal than content readings
visual literacy
focusing on what it looks like
formal
focusing on what it means
content
reflected late modernistic “scientific” design ideas; now, term used to mean having some facility with visual culture
visual literacy
visual aspects of cultural artifacts
visual culture
considers artifacts as complex embodiment of societally constructed concepts and norms; vision as culturally determined
visual culture
tends to de-emphasize hierarchical status for art
visual culture
most introduction privilege content over formal aspects
visual culture
german for “form or pattern” and as applied in gestalt physology it means “unified whole” or “configuration.” Essential point of gestalt is that in perception the whole is differnt from the sum of its parts. Gestalt psychologist identified 6 laws that govern human perception
gestalt principals
german for “pithiness” which means ‘consise and meaningful’. we are innately driven to experience things in as symmetrical, simular and regular as gestalt as possible.
gestalt principal
law of pragnanz
elements that are closer together will be percieved as a coherent object
gestalt principal
law of proximity
elements that look simular will be percieved as part of the same form
gestalt principal
law of simularity
we tend to contuine contours whenever the elements of the pattern establish an implied direction
gestalt principal
law of good contination
we tend to enclose space by completeing a contour and ignoring gaps in the figure
gestalt principal
law of closure
a stimulus will be percieved as separate from its ground
gestalt principal
law of figure/ground
visual field; closed-off area where visual foces react
surface
the field
question of visual weight; every shape or group differnt
surface
the center
“magnesism” of edge; decision of where to crop
surface
the edge
intuitive sense of gravity-work with or against; potential energy
surface
top & bottom
reading habit; can play with sequence
surface
left & right
grapspable visual pattern; can be formal or conceptual
surface
grouping
literal/illusion; historically, various emphases
the picture plane
specific evocative quality; set tone
surface
mark making
actual and/or visual; helps give visual weight
surface
texture
repetition; can give texture add or shade meaning; underlying grid system; large historic baggage
surface
pattern & ornament
proportial system to organize forms on surface
surface
grids
