Quiz 1

Question 1

Sources of Ideas of Behaviour

Answer 1

Intuition -An instinctive feeling
Anecdote - A story told to convey information
Authority - One is more likely to be persuaded by someone of authority

Question 2

4 Goals of Behavioural Science

Answer 2

Description
Prediction
Explanation
Application

Question 3

Elements of the Scientific Method

Answer 3

Skepticism

Empiricism

Question 4

Basic Research

Answer 4

Attempts to answer fundamental questions about the nature of behaviour

Question 5

Applied Research

Answer 5

Conducted to address issues in which there are practical problems and potential solutions

Question 6

Loss Aversion

Answer 6

The disutility of giving something up is greater than the utility associated with acquiring it

Question 7

Mere Exposure Effect

Answer 7

The tendency to express undue liking for things merely because of familiarity with them

Question 8

Illusion of Control

Answer 8

The tendency to overestimate one’s degree of influence over other external events

Question 9

Experimenter Bias

Answer 9

Occurs when a researcher either intentionally or unintentionally affects data, participants, or results in an experiment

Question 10

Focusing Effect

Answer 10

The tendency to place too much importance on one aspect of an event which causes error in accurately predicting the utility of a future outcome

Question 11

Framing Effect

Answer 11

Drawing different conclusions from the same information, depending on how that information is presented

Question 12

Confirmation Bias

Answer 12

The tendency to search for or interpret information in a way that confirms one’s preconceptions

Question 13

Bandwagon Effect

Answer 13

The tendency to do/believe something because others do/believe the same

Question 14

Bias Blind Spot

Answer 14

The tendency to see oneself as less biased than other people

Question 15

Choice-Supportive Bias

Answer 15

The tendency to remember one’s choices as better than they actually were

Question 16

Anchoring

Answer 16

The tendency to rely too heavily on one trait or piece of information when making decisions

Question 17

Research Investigation

Answer 17

Research question
Hypothesis
Prediction

Question 18

Sources of Ideas

Answer 18

Common sense
Observation
Theories
Past research 
Practical problems

Question 19

Theory

Answer 19

Occurs when multiple studies support one hypothesis