QUICK REVISION Flashcards
What are the 3 strategies to manipulate perception of place in order to attract people +investment of place
-place making
-place rebranding
-place reimiging
What is place marketing
Marketing used to improve positive perception of place
What are examples of place marketing strategy
advertising campaigns
What is rebranding
discarding negative perceptions of place . aim to make location more desirable to live in, socialise
What is the problem with rebranding
stakeholders may include pre-existing residents, businesses hard to satisfy them all
What is re-imiging
linked to rebranding, re- vival of pre-excisting and outdated image
When was the I amsterdam sign made?
2005
What happened in rebranding belfast
rebranded into city quarters to emphasise unique history, titanic quarter one of largest redeveloped sites in Europe, includes titanic studios + 100 companies like Microsoft and HBO
Effect of rebranding in belfast
6.5 mil visitors contributing 450 mil annually to local economy
How many churches and parks in wokingham centre
4 churches, 5 parks
What is the average elevation in wokingham
very flat 61 meters
How long has wokingham been doing markets
1219
When was the Guildhall re done
1858 and opened in 1860
What is the employment rate in wokingham
78.6 16-64 in dec 2023
How much of wokingham in white
80%
