Questions Someone Might Ask

Question 1

Why do I even need a website?

Answer 1

1. It helps someone who is seeking your product to find you rather than somebody else.
2. You can use the website to convince this person to work with you rather than your competitor.
3. People are encouraged to interact with you without ever stepping foot in your door.
4. They can get the information they need without bothering your employees.

Question 2

Isn’t getting a website expensive?

Answer 2

1. A great website does cost, but you can be sure to invest only in projects that have a larger return than the cost - putting you that much further ahead.
2. Once working, a website is very inexpensive to operate compared to the benefits you reap.

Question 3

How do I know that the cost of the project will be less than the benefit?

Answer 3

1. We work with you to understand your business goals.
2. We create a mockup of how the site will look and work to help you meet your goals.
3. Since you know your business better than we do, you tell us how each project impacts your business.
4. We provide you a quote for less than that amount, or we don’t do the project because it isn’t worth it to you.

Question 4

What can I do to keep the cost of the project down?

Answer 4

1) We can train you how to do much of the work yourself.

2) Let us focus upon the more difficult aspects of the project.

Question 5

I don’t have much time. What can you do for me?

Answer 5

1) Once we both understand the project, we only need your help reviewing the work periodically.

Question 6

I use social media to advertise. Do I really need my own website?

Answer 6

1) At any time, social media companies can change how your information is presented.

2) On your own website, you have complete control over the presentation of your information.

3) Some people expect great businesses to have their own website. They doubt businesses that don’t.

Question 7

Technical stuff confuses me. How do I know whether you are the best option?

Answer 7

1) Not all aspects of web sites are technical.

2) We can work with you to determine your level of comfort, then take care of whatever you don’t want to do.

3) We have the expertise to do any aspect of your website, easy or hard.

Question 8

What are the main areas of focus for any business?

Answer 8

1) Marketing
2) Sales
3) Support
4) Systems

Question 9

How can you help my business?

Answer 9

1) With your help, we try to identify a few challenges in your business that, if improved, would help drive your business forward.

2) Some of these are ones where we can help the most, by creating web-based solutions.

Question 10

How can I afford potential projects?

Answer 10

1) We don’t charge anything while working with you to identify the projects.

2) We work together to determine the impact of a project upon your bottom line.

3) Our price for implementing the project will always be less than this amount.

Question 11

Can you describe the process of choosing a project?

Answer 11

1) You’ll come up with a list of 5-10 challenges that, if improved, would have the biggest impact on your business.

2) We’ll go over that list to make sure we understand the challenges and benefits of overcoming them.

3) We’ll spend some time making a high-level plan of action for those where we think we can help.

4) You’ll help us review these plans to choose the top items for further exploration.

5) We’ll delve into more detailed plans along with an estimated price for the work.

6) We’ll go over these details with you and select the first project.

Question 12

How do I know you are capable of completing this project?

Answer 12

1) We have a portfolio of websites that you can view.

2) We do a lot of web application development we’d be happy to show you.

Question 13

Do you have any experience in my industry?

Answer 13

1) Although I don’t have that specific experience, I can combine your knowledge of your industry with my technical knowledge.
2) I have examples of working in diverse industries.
3) Government (USDA)
4) Finance (GE Capital)
5) Service (La Petite Academy)
6) Software (Rinfo and eSSETS)

Question 14

How do you approach web design?

Answer 14

1) When the goal is running a business more efficiently, we create trouble-free software that runs very, very well.
2) For outward-facing websites, creating an enticing message sometimes takes fancy graphics or photography that we’d hire out after developing the messaging.

Question 15

What steps do you take to ensure the website aligns with my brand and business goals?

Answer 15

1) We’ll work with you to understand the vision of your brand and business goals.
2) We’ll craft a prototype of the website.
3) You’ll make suggestions to further align the website to your expectations.

Question 16

What kind of post-launch support and website maintenance do you offer?

Answer 16

1) We have tools to notify us when something goes wrong, such as when a server goes down.
2) Website maintenance, such as WordPress updates, can be done by you or handled by us as an extra service.
3) Website content changes can be done by yourself, by us with on an hourly rate, or by purchasing a monthly bucket of hours at a reduced rate.

Question 17

What is the cost of your services?

Answer 17

1) Our base price for one-off work is $95 per hour.
2) Larger projects are priced at a lower rate depending on the size of the project.
3)The cost of the project will be a fraction of the benefits you’ll derive from it.

Question 18

What is the expected timeline for the project?

Answer 18

1) We don’t want an overly aggressive timeline that compromises the quality of the work.
2) A typical basic website takes 4-6 weeks to complete.
3) A determinant of the timeline is the iterations where we learn more specifics about your business needs.

Question 19

How will you keep me updated on the progress?

Answer 19

1) A reasonable starting point is a weekly meeting.
2) Depending upon your busyness, we can meet in person, remotely, or in a written email.
3) If we can’t wait for the next meeting, we’ll contact you with questions.

Question 20

What’s your process for incorporating my feedback into the design?

Answer 20

1) We start with a basic prototype to show how the website will work.
2) Afterwards we work on the stylistic look and feel.
3) We discuss these elements during our normal meetings.
4) You can send feedback anytime you take time to review the work.

Question 21

Will you provide training on how to manage and update the website?

Answer 21

1) Basic training is included in the price of the project.