Questions for exam Flashcards
Which one is false?
A. Corrugated board is the most popular material for secondary packaging and the carton board is used mainly for primary packaging.
B. The primary packages are the smallest unit of distribution or use.
C. Secondary packaging is outside the primary packaging and is often used to group primary packages together.
D. The tertiary packaging is the material that first envelops the product
The tertiary packaging is the material that first envelops the product
At the chapter “The theory of attractive quality”, which example describes one-dimensional quality?
A. A new milk package that is said to contain 10 percent more milk for the same price is likely to result in customer satisfaction, but if it only contains 6 percent more milk, it is likely that the customer will feel misled and dissatisfaction.
B. Customers are dissatisfied when the package leaks, but when it does not leak the result is not increased customer satisfaction.
C. A thermometer on a package of milk showing the temperature of the milk. They provide satisfaction when achieved fully, but do not cause dissatisfaction when not fulfilled.
D. Some customers prefer high- tech products, while others prefer the basic model of a product and will be dissatisfied if a product has too many extra features.
A. A new milk package that is said to contain 10 percent more milk for the same price is likely to result in customer satisfaction, but if it only contains 6 percent more milk, it is likely that the customer will feel misled and dissatisfaction.
What counts as direct impacts on the environment?
A. Production waste in the SC and logistical efficiency along the SC.
B. Packaging material-related like optimizing material use and developing packaging for efficient reuse, recycling or recovery.
C. Developing protective packaging and optimizing apportionment.
D. Maximizing fill rate under transport and storage and optimizing unitization.
B. Packaging material-related like optimizing material use and developing packaging for efficient reuse, recycling or recovery.
Which statement is false?
A. Preservation means protecting a product, usually against microbiological deterioration.
B. Biotic deterioration could be ripening of fruit or respiration of vegetables.
C. Abiotic deterioration is brought about by physical or chemical agents.
D. Examples of abiotic deterioration is moulds, bacteria and yeasts.
D. Examples of abiotic deterioration is moulds, bacteria and yeasts.
What is false?
A. Thermoplastic polymers are softened when heated and then returning to the original shape when cooling.
B. After taking on the original shape the thermoset polymers cannot be reheated for molding into a new shape.
C. Paper has negligible barrier against water vapour, oxygen and it is not heat-sealable.
D. The most common material used in food packaging is plastic.
D. The most common material used in food packaging is plastic.
Which one of the answers do NOT describe the idea of inclusive design?
A. You want to make sure that you capture a larger variety of people. So that you can get everyone’ idiosyncrasies.
B. You don’t start with the technology you start with the person.
C. Diversity is our world’s greatest asset, and inclusion is our biggest challenge.
D. Developing new technology where focusing on the latest features will make a better and stronger product on the market.
D. Developing new technology where focusing on the latest features will make a better and stronger product on the market.
What is NOT a reason to do life cycle assessment?
A. One of the reasons to do a life cycle assessment is to increase knowledge and understanding about the interaction of materials and processes with the natural environment.
B. The life cycle assessment confirms whether changes will lead to environmental improvements or if environmental impacts will simply be shifted to other stage of the life cycle.
C. Life cycle assessment can be used to assess alternative strategies or to optimise individual strategies.
D. It is not possible to set sustainable development goals with life cycle assessment.
D. It is not possible to set sustainable development goals with life cycle assessment.
Inclusive design suggest:
A. Design for target consumer
B. Design for people with special needs
C. Design to include special high tech features
D. Design to include extreme users and all in between
D. Design to include extreme users and all in between
Regarding the function of protection that the packaging acquires according to Hellström and Olsson, does the packaging protect the content from the surrounding or is the surrounding protected by the packaging?
- )First option
- ) Second option 3.) Both
- ) Non
3.) Both
What is the Extended Producer Responsibility defined by OCDE?
A. The producer has to limit the weight and volume of packaging to a minimum on order to meet the required level of safety, hygiene and acceptability for consumer
B. The producer has to design reusable or recoverable packaging
C. The producer pays in advance for the pollution the future owner will generate
D. The producer needs to make the consumer aware of the pollution that will be generated by the product
C. The producer pays in advance for the pollution the future owner will generate
There is a limiting view in packaging which says that people generally think of packaging as:
A.Logistics and transportation
B. Innovative solutions
C. The packaging material
D. Protection of the goods
C. The packaging material
Hellström and Olsson describe the complexity of packaging as an onion with several different layers. What is the notion behind the eighth layer, Time?
- Speed throughout the Supply Chain, from the supplier to the end-consumer is crucial and packaging needs to be designed with this in mind
- The time needed to produce the package is an important aspect when creating the design
- Packaging is set in a dynamic environment with changing needs and requirements
- Customers today live hectic lives and the time consumed by opening packaging is time lost. Therefore this has to be minimized
- Packaging is set in a dynamic environment with changing needs and requirements
MEGATRENDS
What is the percentage of plastic leakage to the ocean?
A. 22%
B. 23%
C. 32%
D. 33%
C. 32%
MEGATRENDS
During this present, what main competence are businesses competing into?
A. Customer Experience
B. Engineering Focus
C. Human Behaviour
D. Price
A. Customer Experience
MEGATRENDS
1. What mega trend is the MAIN cause of the rise of online shopping?
a) Digitalization & Connectivity
b) Transformation of value chain
c) Urbanization
d) Mobility revolution
b) Transformation of value chain
MEGATRENDS
2. A yogurt product in the supermarket you visit has recently added the phrase ´produced locally´ to its label. Which of the mega trend we have seen does this reference?
a) Transformation of value chain
b) Beyond demographics
c) Mobility revolution
d) Urbanization
d) Urbanization
MEGATRENDS
The use of dissolvable packaging was discussed during the lecture as a way to make packaging more efficient and to have further benefits except only containing the product itself. Which one of the future business perspective is best related to this type of packaging?
A. Make it user-oriented for real
B. Problem-solving for mega-cities
C. Capture real value
D. Enable helpful brands to succeed
B. Problem-solving for mega-cities
MEGATRENDS
In the (near) future, the packaging can become more valuable than the product it contains, why?
- It will be seen as a collector’s item
- The packaging will help make recycling more fun
- It can generate data, giving access to special things or clubs
- Consumers in the future are more likely to appreciate good packaging
- It can generate data, giving access to special things or clubs
Which approach is not a term that belong to the ”Golden circle”?
Why - Make the invisible visible
When - Timing is everything
How - Design visual stories
What - Playfully create clarity and unearth purpose
When - Timing is everything R
Mega trends are large, transformative global forces that define the future. What is the most important thing to understand regarding the mega trends?
- The impact
- Meaning
- Extent
- Rate
- The impact (R)
In what way has the notion of target customers changed?
A. Generation gaps has meant that age is now the key differentiator when choosing target customers.
B. Globalization has meant that nationality has become an important aspect to isolate target customers by.
C. Everybody now expects a customized experience; so traditional targeting by age and gender is irrelevant.
D. Companies today target the entire population instead of singling out certain groups to target customers.
C. Everybody now expects a customized experience; so traditional targeting by age and gender is irrelevant. (R)
Where in the world do the inhabitants most strongly feel that packaging is a hero and not a villain, according to Korsnäs Billeruds sustainability study?
A Europe
B Japan
C Africa
D Asia (excluding Japan)
B Japan
How should you most preferably make a product more user- oriented?
A. Understand the demographics of the customers such as age and gender.
B. Improve the product characteristics.
C. Understand the customer needs and preferences.
D. Focus on new technological possibilities.
C. Understand the customer needs and preferences.
What is the key to a successful business?
A. To meet the right needs for the customers.
B. Selling the right offer to the right stakeholder.
C. Have the most suitable business model.
D. All of those above.
D. All of those above.
The packaging role becomes increasingly important, mainly caused by:
A. Higher competition
B. Innovation
C. Higher purchasing power
D. Regulatory restrictions
A. Higher competition
In Kano’s Theory of Attractive Quality (Löfgren and Witell, 2005), categories of perceived and attractive quality are discussed. Which of the categories correspond to attributes resulting in satisfaction when fulfilled, but does not result in dissatisfaction when not fulfilled?
A. Attractive quality
B. Indifferent quality
C. One-dimensional quality
D. Reverse quality
Attractive quality
What is one-dimensional quality?
A. Provide satisfaction when archived, but no dissatisfaction when not fulfilled.
B. Quality attributes are taken for granted when fulfilled but dissatisfaction when not fulfilled.
C. Satisfaction when fulfilled and dissatisfaction when not fulfilled.
D. They do not result in either customer satisfaction or dissatisfaction.
C. Satisfaction when fulfilled and dissatisfaction when not fulfilled.
The term latent needs is discussed in Grunert et al. (2010), what type of needs does this term refer to?
A. Needs that the producers identified to be the most important consumer needs
B. Needs that users/consumers are aware of and believe to not be very important
C. Needs that users/consumers are not aware of, but will be once a new product start tapping those needs
D. Needs that users/consumers are not aware of, but will be as they are the only relevant needs for a specific product.
C. Needs that users/consumers are not aware of, but will be once a new product start tapping those needs
According to Aristotle, Walter A. Shewhart and Locke quality can be described by:
a) Objective means
b) Subjective means
c) Both obj. and subj.
d) Neither obj. or subj.
c) Both obj. and subj.
According to ´the theory of attractive quality´, in what category of quality attributes does consumer-oriented innovation belong?
a) Attractive
b) Indifferent
c) One-Dimensional
d) Must-Be
a) Attractive
Which category of quality does the following sentence describe: “results in satisfaction when fulfilled and dissatisfaction when not fulfilled”?
o Attractive quality
o One-dimensional quality
o Must-be quality
o Reverse quality
o One-dimensional quality
Which attribute is not referring to the eight dimensions of product quality?
A. Performance
B. Shape
C. Durability
D. Reliability
Shape
What is not a basic attribute for describing product quality?
- Reliability
- Durability
- Perceived quality
- Recyclability
- Recyclability
Considering product quality and quality dimensions, which of the following opinion is NOT correct?
A. Quality attributes may change from being a satisfier to a dissatisfier over time.
B. Freedom from deficiencies is how reliably the product meets its specifications.
C. Quality can be viewed both in objective and subjective sides.
D. A “perfect” product design usually means that all quality attributes are equally important.
D. A “perfect” product design usually means that all quality attributes are equally important.
Garvin (1987) identifies eight dimensions for describing the basic attributes of product quality. Which one of the four below does NOT belong to the eight dimensions?
- Durability
- Performance
- Price
- Serviceability
- Price
According to Järrehult (2011) the the converging and diverging Innovation Reactor consists of the iterative phases:
A. Input > insighting > Ideation > Implementation
B. Input > Ideation > insighting > Implementation
C. Ideation > Input > Implementation > insighting
D. Ideation > Input > insighting > Implementation
A. Input > insighting > Ideation > Implementation
If research on consumers provides data that leads to new functions being added to a packaging prototype after the first prototype has already been made, what would be the most correct term for this data?
a) Mega Trend
b) Consumer Insight
c) Spin-in
d) Consumer Need
c) Spin-in (R)
In the methodology of the innovation reactor, how many converging faces are they?
a) None
b) one
c) two
d) three
c) two
When using the Innovation Reactor Principle, what should we avoid?
A. Making lots of small failures
B. Being idea-driven
C. Aim at a small volume lead customers
D. Alternate between converging and diverging phases
B. Being idea-driven
People in general are starting to realize the advantages with diversity on many different areas, but which of the following examples are discussed to be the most challenging one at the time?
A. Human diversity
B. Biodiversity
C. Economic diversity
D. Chemical diversity
A. Human diversity
What can easily be overlooked when you bring an idea to the market without doing research about the needs of it?
- The technical difficulties of the product.
- The actual function of the product.
- How to use the product.
- The target customer.
2.The actual function of the product.
Which of the following statements does NOT belong to innovation reactor:
- The reactor alternates between converging and diverging phases.
- The reactor is always insight and needs driven.
- The reactor requires the involvement of lead users and lead customers.
- The reactor is aimed at final big volume customers.
- The reactor is aimed at final big volume customers.
What is the “fuzzy middle” phase in an innovation reactor?
A. The first process of combining consumer and customer insights
B. The implementation stage
C. The diverging ideation stage
D. The infighting stage
C.
Inclusive design begins with:
A. Average user
B. Thinking of Mass production
C. Technology innovation
D. Extreme (edge) cases
D. Extreme (edge) cases
In inclusive design, diversity is considered as:
a) a flaw
b) an asset
c) problem that needs to be solved
d) problem that is acceptable
b) an asset
What is the meaning of applying inclusivity to your design project?
a) Making your product accessible to all potential customers
b) Including all aspects of design to your project
c) Including all the different steps of customers of the customer value chain when thinking about your design project
d) Investigating the needs of specific individual customers in order to improve the general design of your project
d)Investigating the needs of specific individual customers in order to improve the general design of your project
Adopting the customer perspective is a guideline principle for the entire business model design process. Customer perspectives should not inform our choices regarding:
A. Value Propositions
B. Distribution Channels
C. Customer Relationships
D. Price Picking
D. Price Picking
Can it be beneficial to fail?
- No, failure is always bad
- Yes, but only in small projects
- Yes, but only in big projects
- Yes, failing is always good
2.Yes, but only in small projects
Which of the following option is the not correct considering empathy map?
A. A useful tool for consumer segmentation
B.Helps a better understanding towards what consumers are thinking, what they expect.
C.A good way to reach consumers and to understand what they would like to pay for.
D. A way of thinking from consumers’ perspectives.
A. A useful tool for consumer segmentation
What is inclusive design?
A. A design for the entire population.
B. Specialist products.
C. A design for as many people as possible without specialist products.
D. A product designed for families.
C. A design for as many people as possible without specialist products.
Which characteristic does amorphous structure gives to plastic?
A. Hardness
B. Ductility
C. Whiteness
D. Opacity
B. Ductility
Most common plastic type used in food industries is: A. PE B. PP C. PS D. PVC
PE
Which of the following statements is correct?
a) Thermoplastics have no Tm and can therefore easily be processed
b) There are 2 categories of thermosets: linear and branched
c) Both thermoplastics and thermosets can be recycled
d) Thermoplastics can be molded in many shapes due to their low Tg
d) Thermoplastics can be molded in many shapes due to their low Tg
A plastic container has both its advantages and disadvantages. Below three good aspects about plastics are stated, identify the one aspect that plastic doesn’t perform well in:
A. Inexpensive material
B. Permeability of water vapor
C. Non-corrodible
D. Flexible
B. Permeability of water vapor
Which statement is true?
- Different layer of plastics is used to take advantage of each barrier property of a specific plastic.
- All plastics are recyclable
- Plastics provide a total barrier against gases
- A plastic container can not affect the taste of the product it contains.
- Different layer of plastics is used to take advantage of each barrier property of a specific plastic.
Which of the following packages is not typically produced using injection molding (but rather by using blow molding)?
A. Plastic Bottles
B. Plastic Cups
C. Plastic Tubs
D. Plastic Lids
A. Plastic Bottles
Which plastic is till the most commonly used in food packaging?
Polyethylene Terephthalate (PET)
Polypropylene (PP)
Polyethylene (PE)
Polyvinylidene Chloride (PVDC)
PE
Which of the four deteriorative reactions relates to foods containing endogenous enzymes that could cause catalyse reactions, which in turn can lead to quality loss?
A. Chemical reactions
B. Biochemical reactions
C. Microbial reactions
D. Physical reactions
Biochemical reactions
How can we prevent oxidation of a food product with packaging?
a) Decrease thickness of the packaging
b) Increase the surface area/volume of the packaging
c) Increasing the temperature at which the package is stored
d) Use a packaging material with a low permeability coefficient
d) Use a packaging material with a low permeability coefficient
Does the surface area impact the shelf life of the product and if yes for what main reason?
a) Yes because bigger chance of falling
b) No
c) Yes, easier to create cracks on shapes with a lot of edges.
d) Yes, because the total permeability increases
d) Yes, because the total permeability increases
Which of these packaging migrants can be often found in PET bottles?
A. Epoxidised soy bean oil
B. Antimony
C. Tin
D. Photoinitiators
B. Antimony
Which statement about the shelf life of a product in a smaller package, in comparison with a bigger package of the same shape, is true?
A. It is longer
B. It is shorter
C. It is the same
D. It depends on the material
B. It is shorter
Name the three most important properties of a packaging, related to shelf life:
A. Barrier, content, light exposure
B. Barrier, surface area and volume ratio, package closure and integrity
C. Surface area and volume ratio, light exposure, package closure and integrity
D. Content, light exposure, package closure and integrity
B. Barrier, surface area and volume ratio, package closure and integrity (R)
When does buckling approximately occur for a tall box?
A. Two-thirds of the maximum load
B. 50% of the maximum load
C. 85% of the maximum load
D. Three-fifths of the maximum load
A. Two-thirds of the maximum load
Short span compression tests are current in the industry, but long-term loading characteristics are essential for a paper packaging to be known. What is the main factor that affects the mechanical strength of the paper packaging in long term?
a) humidity or water
b) smell
c) bacteria’s
d) Oxidation
a) humidity or water
In corrugated cardboard manufacturing the face and the core are glued together using:
A. Starch based adhesive
B: PVC
C. Epoxy glue
D. PVA
A. Starch based adhesive
When is the McKee formula a good use for testing the strength of a cardboard box?
A. When the box is shallow
B. When the box does not buckle
C. When the box’s four walls have similar dimensions
D. When two of the box’s four walls have similar dimensions
C. When the box’s four walls have similar dimensions
What was the idea that made Tetra Pak succeed?
a) Continues filling machine which allowed an aseptic solution.
b) One-liter packages
c) Good logo design
d) Color print on packages
a) Continues filling machine which allowed an aseptic solution.
Which of the following is not an example of ’deteriorative reactions’?
A. Physical
B. Enzymic
C. Sensual
D. Biological
Sensual
Even though Aluminum is impermeable to gas, oxygen could still affect the product, how?
A. Due to cracks in the Aluminum
B. Due to food product’s expiry date
C. Due to deterioration of the material over time
D. Due to low quality of Aluminum
A. Due to cracks in the Aluminum
Which key characteristics separates Polypropylene from polyethylene?
a. Lower melting point
b. Higher melting point
c. Lower quality
d. Higher quality
b. Higher melting point
- Which of the following multilayered packaging has the smallest carbon footprint, while still having necessary basic barrier properties to conserve a food product by itself?
a) Several layers of paper + layer of Polyamide
b) Several layers of paper + layer of EVOH
c) Several layers of paper + layer of aluminum foil
d) A large amount of thin layers of paper
a) Several layers of paper + layer of Polyamide
- Which trends contribute to the creation of new packages (for Tetra Pak)?
a) Technology trends
b) Discovery of new materials
c) Megatrends
d) All of the above
d) All of the above