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EP TERM 2 > Questions for all units > Flashcards

Questions for all units Flashcards

1
Q

Explain the main goal of a business

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2
Q

What is goal setting ?

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3
Q

Explain the importance of goal setting.

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4
Q

What are the rules of goal setting ?

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5
Q

Explain SMART goals in detail.

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6
Q

Goals are actionable. Explain.

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7
Q

What is the meaning of marketing strategy ?

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8
Q

Explain the definition of marketing strategy by David Aaker.

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9
Q

What are the components of a marketing strategy ?

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10
Q

What is a marketing mix ?

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11
Q

Explain the definition of marketing mix as given by Philip Kotler

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12
Q

What are the elements of a marketing mix ?

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13
Q

Explain and define Product.

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14
Q

Products/services should answer what questions ?

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15
Q

Explain product mix.

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16
Q

What are the three components of product mix ?

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17
Q

What is branding ? Explain in detail.

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18
Q

Explain evolution of branding.

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19
Q

What is the difference between branding and brand ?

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20
Q

Name the components of a brand

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21
Q

What are the features that make a good brand name ?

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22
Q

What are the different types of brand names that an entrepreneur can pick from ?

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23
Q

Explain logo in detail

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24
Q

Explain the purpose of a logo

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25
Q

What is a tagline ?

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26
Q

What is packaging ?

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27
Q

What are the three types pf packaging ?

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28
Q

Explain the importance of packaging.

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29
Q

What is labelling ?

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30
Q

Explain the importance of labelling.

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31
Q

What are intellectual property rights ?

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32
Q

Explain the intangible assets under IP rights.

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33
Q

What is price ? What does the price of the product depend on ?

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34
Q

What is Pricing ?

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34
Q

What is Pricing ?

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35
Q

What are Pricing strategies ?

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36
Q

Explain cost-plus pricing

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37
Q

What are the advantages and disadvantages of cost-plus pricing ?

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38
Q

What is penetration pricing ?

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39
Q

Explain the advantages and disadvantages of penetration pricing.

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40
Q

What is creaming or skimming pricing ?

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41
Q

Explain the advantages and disadvantages of creaming or skimming pricing.

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42
Q

What is variable pricing ?

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43
Q

Explain the advantages and disadvantages of variable pricing

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44
Q

What is Place ?

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45
Q

What is Place/Distribution mix ?

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46
Q

What are channels of distribution ?

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47
Q

What are the three types of flows in channels of distribution ?

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48
Q

Explain the different types of channels of distribution

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49
Q

What are the considerations related to product while selecting a channel of distribution ?

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50
Q

What are the considerations related to market while selecting a channel of distribution ?

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51
Q

What are the considerations related to manufacturer/company while selecting a channel of distribution ?

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52
Q

What are the considerations related to government while selecting a channel of distribution ?

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53
Q

What are the considerations related to “other” while selecting a channel of distribution ?

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54
Q

What is a sales strategy ?

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55
Q

What is the criteria for a sound sales strategy ?

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56
Q

What is the importance of a sales strategy ?

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57
Q

What are the two types of sales strategies ?

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58
Q

Name the components of the sales strategy

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59
Q

What are the functions of a sales strategy ?

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60
Q

What are the considerations related to formulation of sales strategy ?

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61
Q

What is Promotion ?

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62
Q

What is a Promotion strategy ?

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63
Q

Name the three main approaches of promotion

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64
Q

Explain the Above the line approach of promotion.

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65
Q

Explain the Below the line approach of promotion.

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66
Q

Explain the Through the line approach of promotion.

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67
Q

What is a Promotion mix ?

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68
Q

Name the components of Promotion mix.

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69
Q

What is advertising ?

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70
Q

What are the objectives of advertising ?

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71
Q

Name the rules of advertising

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72
Q

What is AIDA ? What is it used for ?

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73
Q

Name some commonly used media for advertising

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74
Q

What is personal selling ? explain in detail.

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75
Q

What are the three roles that a sales representative plays in personal selling ?

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76
Q

What is Sales promotion ? What is it also referred to as ?

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77
Q

Explain Consumer promotion as a sales promotion activities.

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78
Q

Explain Business promotion as a sales promotion activities.

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79
Q

Explain Trade promotion as a sales promotion activities.

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80
Q

Explain Sales force promotion as a sales promotion activities.

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81
Q

What is Public Relations ?

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82
Q

Who is a stakeholder ?

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83
Q

Name the tools of public relations

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84
Q

What is negotiation ?

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85
Q

What is the importance of negotiation ?

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86
Q

Name the methods of negotiation.

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87
Q

What is integrative negotiation

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88
Q

What is distributive negotiation

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89
Q

What is inductive negotiation

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90
Q

What is deductive negotiation

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91
Q

What is mixed negotiation

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92
Q

What is the meaning of business failure ?

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93
Q

Name the causes of business failure.

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94
Q

Why is growth and development of an enterprise important ? what role does the entrepreneur have to play ?

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95
Q

What is internal expansion ?

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96
Q

What is external expansion ?

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97
Q

Define franchising.

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98
Q

Who is the franchisor ? Who is the franchisee ?

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99
Q

What is a franchise agreement ?

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99
Q

What is a franchise agreement ?

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100
Q

Name the components of a franchise agreements.

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101
Q

Name and define the different types of franchising.

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102
Q

How does franchising help start ups ?

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103
Q

What are the advantages of franchising to the franchisee ?

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104
Q

What are the disadvantages of franchising to the franchisee ?

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105
Q

What are the advantages of franchising to the franchisor ?

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106
Q

What are the disadvantages of franchising to the franchisor ?

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107
Q

Name some franchises in India

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108
Q

What is a merger ? Name the two kinds of merger

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109
Q

Name the difference between a consolidation and a merger

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110
Q

Name and explain the different types of mergers

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111
Q

Explain acquisitions.

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112
Q

Define and explain the different types of acquisitions.

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113
Q

What are the steps involved in the process of merger and acquisitions ?

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114
Q

Name and explain the reasons for mergers and acquisitions

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115
Q

What is a synergy ? Explain the different types of synergy

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116
Q

What are the reasons for failure of mergers and acquisitions ?

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117
Q

What is the unit of cost ?

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118
Q

What is unit of sale ?

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119
Q

What is unit price ?

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120
Q

What is gross profit ?

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121
Q

What is capital ?

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122
Q

What are the needs of capital ?

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123
Q

What is working capital ? Define and give examples of current assets and liabilities

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124
Q

Name and explain the two types of working capital

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125
Q

What is operating cycle ? what is it also known as ? What does it represent ?

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126
Q

Explain CCC in trading concern

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127
Q

Explain CCC in manufacturing concern ?

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128
Q

Explain Inventory

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129
Q

What does an effective inventory control system aim at ?

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129
Q

What does an effective inventory control system aim at ?

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130
Q

Define and explain SKU

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131
Q

Define and explain Motley crowd

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132
Q

Name and explain all the various aspects to be considered in the process of inventory control

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133
Q

Explain Pareto’s principle

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133
Q

Explain ABC analysis of inventory control

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134
Q

Explain EOQ

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134
Q

Explain re-order quantity

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135
Q

Explain ROI

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136
Q

Explain ROE

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137
Q

Which is better: ROI or ROE ?

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138
Q

Explain EBITDA

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139
Q

What is the difference between depreciation and amortization ?

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140
Q

What is finance ?

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141
Q

Explain the need for finance

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142
Q

What are the sources of finance

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143
Q

Explain internal sources of finance

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144
Q

Explain external sources of finance

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145
Q

Why can’t an entrepreneur use the same sources of finance for different enterprises ?

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146
Q

What is a capital market ?

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147
Q

What is the need for a capital market ?

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148
Q

What is a primary capital market ?

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149
Q

What are initial issues ?

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150
Q

What are the 4 methods of floatation of new issues ?

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151
Q

What is public issue ? name the adv. and disadv.

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EP TERM 2 (1 decks)

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