Questions And Answers Flashcards
Project tool to manage and record interactions with stakeholders
Customer relationship management software
(CRM)
Specialised target audience
Group of people with specific characteristics, need, or interests that media content is designed to appeal
2 demographics media practitioners should consider
Income level
ethnicity
(Age, gender identity, sexual orientation, education level)
2 common ethical dilemmas face when developing a product
Intellectual property and copyright infringement
Representation and diversity issues
How can co-production between producers from different countries benefit the financing of a media product
Allows access to multiple funding sources
Government incentives, grants, larger budgets from international markets
2 ways violating regulatory standards on cultural appropriation can negatively impact media practitioner
Damage to reputation and public backlash
Legal consequences and financial penalties
How does Copyright, designs and patents act 1988 benefit media practitioners
Protects original work being used without permission
They retain control over use and financially benefit from it
How can media practitioner use market knowledge to support a client developing a new media product
Analysing audience preferences and market trends to guide content creation and distribution strategies
How can media practitioner establish the work of an author is valid research source
Checking authors:
credentials
Publication credibility
Verifying citations
2 ways critical responses to media product be used by media practitioners
Improve future project base on feedback
Assess audience engagement and market success
What factor should media practitioners consider when using psychographics to develop media products
Interests
Values
Personally traits
Lifestyle choice
Emotional drivers of their target audience
What factors media practitioners consider when self marketing their experiences and knowledge
Personal branding
Audience engagement
Ethical considerations
Choosing right platforms to showcase expertise
1 way media practitioners can ensure inclusivity in media products
Conducting audience research to represent diverse perspectives and avoid stereotypes
How can media practitioners use social media analytics to improve engagement
Analysing audience interactions
Peek engagement times
Content preferences to optimise future posts
Why is Ethical sourcing of media important
Ensures authenticity
Respects intellectual property rights
Maintains credibility with audiences
1 benefit of conducting focus groups in media research
Gaining direct audience insights on:
Content appeal
Preferences
Areas for improvement
How does cross platform marketing benefit a media product
Increases reach by:
targeting audience across multiple channels
Maximising visibility and engagement
What is role of storyboard in media production
Visually plans out scenes and sequences, helping teams align on the creative vision before production begins
