Questions Flashcards
What are the different levels in culture?
Customs, artifacts, behaviour and norms
What are the deeper levels of culture?
Values, assumptions and beliefs
Who is Edward L. Bernays?
Cousin of Sigmund Freud
Father of PR
Affected global culture
‘Masses are irrational and can be controlled by (hidden) desires’
programmed by our surroundings.. be aware of culture and the evil side of it
How can you become interculturally effective?
- connecting to people from other cultures?
- performing in an international work environment
- enjoying the intercultural experience
What does ICC stand for and what does it mean?
Intercultural competence is the set of attitudes, skills, knowledge and behaviours which are required for appropriate and effective interaction and communication with people who are perceived to be from a different cultural background from oneself
What are different competencies?
Affective competencies
Behavioural competencies
Cognitive competencies
What does appropriate mean?
Appropriate means that the interactions do not violate the cultural norms and rules.
What does effective mean?
Effective means that one is able to achieve one’s objectives in the interaction.
What does globalisation lead to?
Leading to a more homogenous world versus cultural differences that ask for adjustments to local habits and preferences.
What is culture-centrism?
The tendency to favor one’s own culture above others.
What is culture relativism?
Each culture must be understood in it’s own way.
What are the 6 dimensions of national culture explained by Hofstede?
- Power distance
- Individualism vs collectivism
- Long-term orientation vs short-term normative
- Masculinity vs feminity
- Uncertainty avoidance
- Indulgence vs restraint
What is power distance?
The extent to which the less powerful members of institutions and organisations within a country expect and accept that power is distributed unequally.
What is individualism?
The degree of interdependence a society maintains among its members. People’s slef-image ‘I’
What is collectivism?
What is a masculine culture?
Society will be driven by:
- achievement
- competition
- success
Success being defined by the winner in the field.
A value system that starts in school and continues throughout organisational life
What is a feminine culture?
Dominant values in society are:
- Caring for others
- the quality of life
Standing out from the crowd is not admirable.
What is uncertainty avoidance?
The extent to which the members of a culture feel threatened by ambiguous or unknown situations and have created beliefs and institutions that try to avoid these.
Low uncertainty avoidance: low need for structure and rules, risk-taking, emotions not shown, relaxed.
High uncertainty avoidance: need for structure and rules, security, showing emotions, stressfull