Questionnaires and interviews Flashcards

1
Q

What are the 5 golden rules for designing questionnaires?

A

. Make questions clear and closed
. Avoid open questions
. Don’t ask leading questions
. Have response boxes which are ambiguous
. Have response boxes which cover all possible replies and don’t overlap

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2
Q

What are the advantages of interviews?

A

. Interviewer can explain complex questions
. Interviewer can follow up on unclear responses

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3
Q

What are the disadvantages of questionnaires?

A

. Can be inflexible
. People may misunderstand some questions

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4
Q

What are the disadvantages of interviews?

A

. Interviewer may be biased
. Can be costly

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5
Q

What are the advantages of questionnaires?

A

. Much cheaper to do
. Each person answering the question is treated in the same way

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6
Q

What are pilot surveys?

A

Are used to test questions in a questionnaire, to make sure that respondents understand the questions and can answer in ways that will collect all the data needed and give valid results.

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7
Q

What is a random response method?

A

It uses a random event, such as tossing a coin, to obtain truthful answers.

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