Questionnaires and interviews Flashcards
What are the 5 golden rules for designing questionnaires?
. Make questions clear and closed
. Avoid open questions
. Don’t ask leading questions
. Have response boxes which are ambiguous
. Have response boxes which cover all possible replies and don’t overlap
What are the advantages of interviews?
. Interviewer can explain complex questions
. Interviewer can follow up on unclear responses
What are the disadvantages of questionnaires?
. Can be inflexible
. People may misunderstand some questions
What are the disadvantages of interviews?
. Interviewer may be biased
. Can be costly
What are the advantages of questionnaires?
. Much cheaper to do
. Each person answering the question is treated in the same way
What are pilot surveys?
Are used to test questions in a questionnaire, to make sure that respondents understand the questions and can answer in ways that will collect all the data needed and give valid results.
What is a random response method?
It uses a random event, such as tossing a coin, to obtain truthful answers.