Questionnaires A01+A03

Question 1

Questionnaire

Answer 1

A written interview to find out an individual’s opinion on a particular topic.

Question 2

Pilot Study

Answer 2

A small scale trial before the research is done for real to ensure the questions and information works correctly.

Question 3

Closed Questions

Answer 3

Simple questions with limited answers- not free to give opinions.

Question 4

Open Questions

Answer 4

More complex questions where you can freely express your opinions and give your own interpretations.

Question 5

Strength or Weakness? Why?-

Open questions give detailed answers.

Answer 5

Strength because it increases the validity.

Question 6

Strength or Weakness? Why?-

People may answer how they think they are expected to.

Answer 6

Weakness-

Social Desirability Bias: lower validity.

Question 7

Strength or Weakness? Why?-

Open questions give qualitative data.

Answer 7

Weakness-

Subjectivity.

Question 8

Strength or Weakness? Why?-

Closed questions give quantitative data.

Answer 8

Strength-

Objective and allow further comparisons to be made.