Questionnaires Flashcards
What are questionnaires?
Simply lists of questions. Are the main method for gathering data in social survey, may be handed in, online. Filled by the respondent on their own
What are the 2 types of questions?
- Closed-ended (limited possible answers that researcher, e.g. ‘yes’ or ‘no’)
- Open-ended (free to give whatever answer they wish)
What are practical advantages of questionnaires?
- They’re a quick and cheap means of gathering lots of data from large numbers of people, and can be spread geographically, especially if it’s online
- There’s no need to recruit and train interviewers to collect data, as respondent complete and return questionnaires by themselves
- Data is easy to quantify, mainly closed-ended, and can be processed quickly by a computer to reveal the relationships between different variables
What is an ethical advantage of questionnaires?
They pose few ethical issues than other methods. Although they might ask sensitive questions, respondents are under no obligation to answer them
How are questionnaires reliable?
- When research is repeated, a questionnaire identical to original is use, so new respondents are asked same question, in the same order and have the same choice of answers, as the original respondents
- With online questionnaires, there’s no researcher present to influence the respondent’s answer
- This means that there is a difference in answers, it is due to differences between respondents and not the result of different questions
Why do positivist prefer questionnaires due to hypothesis testing and detachment?
- As they’re useful in testing hypotheses about cause-and-effect relationships and establishing correlations, this is attractive to positivists who take a scientific approach
- They’re detached and objective, where the researcher’s personal involvement is at a minimum
How do interpretivist reject the positivist preferences for detachment and objectivity?
- Interpretivists, such as Cicourel, believe it fails to produce a valid picture of actors’ meanings.
- The lack of contact between research and respondent means there’s no way to clarify what the questions means or deal with misunderstandings.
How are questionnaires representative?
- As questionnaires collect info from a large number of people, results are likely to be representative of the wider population.
- This is important to positivist as they aim to make generalisations about how the wider social structure shapes our behaviour
Give an example of a questionnaire being representative
- Rutter used questionnaires to collect large quantities of data from 12 inner London secondary schools.
- He was able to correlate achievement, attendance and behaviour with school and class size and number of staff
- This would’ve been difficult to do with more with methods like interviewing or observation
What are practical problems of questionnaires?
- Data tends to be limited as questionnaires need to be brief as respondents are unlikely to complete a long questionnaire
- Financial incentives may need to be offered to persuade respondents to complete forms
What are problems with the validity of online questionnaires?
- With online questionnaires, you can’t be sure whether the respondent as received it and whether the returned questionnaire was actually completed by the addressed person
- Questionnaires are snapshots, giving a picture of reality at one moment in time, when respondents fills it out.
How do interpretivists argue researchers impose their meanings onto questionnaires?
- By choosing the questions, they have decided what is important
- Using closed-ended questions means respondents have to fit views into ones on offer. If they have an answer the feel to be important, they can’t give it
- Using open-ended questions means when the researcher codes them to produce quantitative, similar answer may be lumped together
Give an example of a questionnaire where question wasn’t understood
Schofield studied sexual behaviour of teens, where a young girl was asked ‘are you a virgin?’. She answered ‘no, not yet’. Resulting in data that lacked validity