questionnaires Flashcards
questionnaires
favoured by positivists, written or self-completed questionnaires are a form of social survey and can be distributed in a range of ways - notably, via post, email or handed out in person. typically a list of pre-set questions that are closed-end questions with pre-coded answers
advantages (5)
practical - questionnaires are cheap and quick
quantifiable data
representative - reach a geographically widespread research sample
reliable - the questionnaire can be easily repeated due to how the questions are pre-set
limited ethical issues - the respondent is under no obligation to answer the question
disadvantages (4)
response rate - postal questionnaires, in particular, obtain a very low response rate, which may hinder the representativity
low validity - people may be more willing to lie
unrepresentative - you are likely to get a certain group of people, e.g: the unemployed or elderly, that answer the questionnaire as many other people bought be too busy, and so you won’t get a particularly representative sample
the interviewer isn’t here to ask follow-up questions and explain questions if the participants do not understand