Questionnaires Flashcards
What is a questionnaire?
A set of questions that respondents/participants complete by themselves
What kinds of questionnaires are there?
Telephone, email, online, postal, face to face
KEY STUDY: Census (2001)
Structured postal questionnaires sent out by the government every 10 years to every household in the country. Collects information on jobs, health, age, religion, etc.
KEY STUDY: Connor & Dewson (2001)
Posted 4,000 questionnaires to students at 14 different universities in the UK to look at what influences the decisions of working class students at university
What are some practical strengths of questionnaires?
- Do not need to train interviewers- Quick & cheap to do in large numbers (postal/email)- Quick & easy to analyse data- Data can be analysed by computers
What are some practical weaknesses of questionnaires?
- Limited & superficial (not very deep) data; answers are often brief- Cannot be sure that the named respondent completed the questionnaire (reduces validity)- Lacks flexibility; once the questionnaire has been finalised, questions cannot be changed- Could have a low response rate
What are some ethical strengths of questionnaires?
- Confidential (if anonymous)- Respondents do not have to answer questions they don’t want to (e.g. on sensitive topics)- Informed consent; if respondents don’t want to complete it they don’t have to
What are some ethical weaknesses of questionnaires?
- Difficult to explore sensitive issues as respondents may not feel comfortable doing so through a questionnaire- Deception; if data is shared without respondents’ knowledge
What are some theoretical strengths of questionnaires?
- Positivists like this method as it is highly structured, making it highly reliable- Gains quantitative data- Representative - large sample sizes- Unbiased data - increases validity
What are some theoretical weaknesses of questionnaires?
- Interpretivists dislike this method as there is no way to gain verstehen- No way to clarify the meanings of questions, leading to inaccurate answers (reducing validity)- Only provides a snapshot of people’s lives. Their answers could reflect their current mood (reducing validity)- Respondents may lie, forget, not know, not understand questions