Questionnaire Development Flashcards

1
Q

Steps in Questionnaire/Interview Development

A

⇒ determining the objectives
⇒ delimiting the sample
⇒ constructing the questionnaire/interview

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2
Q

Types of Questionnaires

A

⇒ attitudes and beliefs
⇒ facts and demographics
⇒ behaviours

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3
Q

Guidelines

A
  • keep questions short and simple
  • keep age and education level in mind
  • keep questions neutral
  • watch ambiguities
  • avoid 2 questions in 1
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4
Q

Constructing the Survey ⇒ open and closed questions

A

open ended - participants can answer in their own words

closed ended - responses are dictated for the individual / one word answer

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5
Q

Single Item Responses

A
  • great detail for describing subjects

- participants may miss questions

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6
Q

Categorial Item Responses

A
  • quick and easy for subjects to select
  • less detailed information
  • exhaustive - must cover all possible alternatives
  • mutually exclusive - must not overlap among categories
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7
Q

Force Choice Scales

A
  • categorial response items (subject can choose 1+ responses from a list of options)
  • Likert scale - respondent indicates the degree to which they agree or disagree with the assertion
  • Semantic Differential Scale - rate any concept on bipolar scales (1=believable, 7= not believable)
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