questionnaire design

Question 1

list the advantages of questionnaires

Answer 1

• participants are the best observers f their own thoughts and behaviours
• participants are more fascinated with themselves than anyone else
• easy to administrate: cheap, quick, easy to set up, code and analyse

Question 2

what are the types of questionnaires?

Answer 2

open-ended
close-ended:
- direct: face-valid
- indirect: obscured

Question 3

what factors does a questionnaire measure need to be ‘good’?

Answer 3

discrimination - people with different scores differ in the construct being measured
content validity - measures what you think it measures
criterion validity - relates to other constructs you think it relates to and doesn’t to those you don’t
factorial validity - certain responses will correlate and become groups of ‘factors’
reliability - produces the same results under the same conditions

Question 4

what are the sources of bias?

Answer 4

socially desirable responding 
acquiescent responding (agree with items regardless)
careless responding (inattentive)

Question 5

what are solutions for socially desirable responding?

Answer 5

• avoid making some options more desirable
• use indirect question items
• anonymity

Question 6

what should you avoid when writing a questionnaire?

Answer 6

• ambiguous terms
• leading questions
• double negatives