questionnaire design

Question 1

Guidelines to constructing a questionnaire.

Answer 1

1. make items clear
2. avoid presuming questions
3. simple language
4. double barreled items
5. respondents must be competent to answer
6. avoid using not
7. avoid using double negatives
8. avoid using bias items

Question 2

0-100 scale

Answer 2

disadvantages

• respondents answer in multiples, reducing the number of responses.
• false precision (whats the difference between 36 and 38)

Question 3

visual analogue scale

Answer 3

advantage
very sensitive- 
difficult for respondents to remember previous responses
Dis
same as 0-100.

Question 4

worded response categories

Answer 4

dis

difficult to assess the psychological space between each word

Question 5

semantic differential scale

Answer 5

used to measure attitudes, using pairs of adjectives representing opposite ends of a continuum.

Question 6

Thurstone scaling

Answer 6

Consists of items that have been designed to represent differing levels of an attribute.

• large pool of items
• judges sort them into piles
• items in the piles scored 1 to 11 (median calculated)
• 20 or so items are then selected.
• items are presented in a random manner
• attitude score is the average of the median values

Advantages
easy for respondent to complete
easy to develop alternative forms

Dis
labour intensive
judges ratings may differ from respondents

Question 7

guidelines for format

Answer 7

1. white space
2. general instructions
3. question order
4. introduce each section

Question 8

online survey tools pos and negs

Answer 8

pos

• automatic
• large samples
• format into spss

neg

• database of emails
• low response rates
• • reduced power
• • selective/ biased sample
• • limits generalisability