Questionnaire Design

Question 1

What are the two types of Questionnaire Survey?

Answer 1

Self Administered

Interview Administered

Question 2

What are some examples of Self Administered questionnaires?

Answer 2

Postal Questionnaire
Drop and Collect survey
Web based questionnaire (age bias)

Question 3

What are some examples of Interview Administered Questionnaires?

Answer 3

Face to Face (Structured/ Semi-structured)

Telephone Interview

Question 4

What must you consider when designing a questionnaire? (9)

Answer 4

Appropriate Focus
Concept Clarity (no ambiguity)
Piloting crucial
Clear, crisp layout
Skip patterns + filtering carefully thought through
Use of existing/ pre-validated questions
Cost, time and resource
Think Ahead about coding and analysis
Get as much detail initially - can reduce it later

Question 5

What are the 2 types of question?

Answer 5

Closed and Open

Question 6

What 6 things must be considered during the pilot?

Answer 6

1) Any uncomfortable questions?
2) Did any questions have to be repeated?
3) Were any questions misunderstood?
4) Were any questions difficult to read?
5) Did the questionnaire drag/ take too long?
6) Did any sections need longer

Question 7

What is the expected response rate for Postal Questionnaires?

Answer 7

40%

Question 8

What is the expected response rate for Face to Face Interviews?

Answer 8

70% or more

Question 9

How can you maximise response rates?

Answer 9

Keep questionnaire as short as possible (1 or 2 sides)
Ensure questionnaire is well laid out
Undertake piloting
Maybe use financial inducement/ prizes