Questionnaire design Flashcards
1
Q
when would you use a questionnaire?
A
Obtain information relating to:
- attitudes
- beliefs
- behaviours
2
Q
Whats a survey
A
“the collection of information from a sample of individuals through their responses to questions
- a type of research
3
Q
What’s a questionnaire?
A
“the specific tool by which you gather the information”
- consists of a series of questions containing specific concepts of interest deemed worthy of investigation
4
Q
Questionnaire limitations
A
- non-response bias
- sampling bias
- social desirability bias
- recall bias
5
Q
Quantitative Sampling
A
- Nominal
- Ordinal
- Interval
- Ratio
6
Q
Nominal Measures
A
- sometimes referred to as a CATEGORICAL variable
- each participant must fall into ONLY ONE category
- no order of magnitude is implied when comparing one category to another
- useful for grouping data
7
Q
Ordinal Measures
A
- values of the variable can be rank ORDered
- categories having meaningful difference but the magnitude of difference between ranks may not be uniformed
8
Q
Interval Measures
A
- distance between the response options has actual meaning and is of an EQUAL INTERVAL
- has no absolute zero
9
Q
A
10
Q
A
