Questionnaire Case Studies

Question 1

Social Class [Gallup]

Answer 1

Gallup asked people what social class they are. 88% described themselves as middle class -when the term lower class was changed to working class 51% described themselves as working class.

Question 2

Sexual Behaviour of Teenagers [Schofield]

Answer 2

Michael Schofield conducted research on the sexual behaviour of teenagers, one girl replied to the question ‘Are you a virgin’ with ‘no not yet’.

Question 3

Straightjacket [Shipman]

Answer 3

Shipman (1997) Questionnaires impose a straightjacket and distort the respondent’s meanings. Researcher’s categories are not respondent’s categories.

Question 4

Religiosity [Gallup]

Answer 4

Gallup studied religiosity in America and found that 35% of people claimed to go to church but church figures claimed it was 16% max .

Question 5

Shere Hite

Answer 5

Shere Hite only received 3000 replies despite sending 100,000- sensitive topic