questionaires Flashcards
what can be used
written or self completion questions, can be sent home, returned by post, in person, email or online
can be done on the spot or over the phone
what type of questions can we ask
closed questions - limited range of answers, multiple choice, yes no answers
open questions - free to say whatever they wish
why might some people lie and ‘right answerism”
because they believe that’s what the researcher is trying to hear, think that’s what the correct answer is
types of questionnaires
face to face
telephone
postal
internet
face to face advantage
a high response rate, interviewer can clarify question when needed
face to face disadvantage
interviewer may influence response (interviewer bias).
it is time consuming
expensive
telephone advantage
cheap
easy to access a geographically dispersed sample
no interviewer bias
telephone disadvantage
response rate may be low
respondents may be influenced by voice of the interviewer
postal advantage
cheap
easy to access a geographically dispersed sample
postal dis
response rate low
those who respond, are population as a whole
expensive to post back, postal charge
interview advantage
inexpensive
quick to send to widely dispersed sample
internet disadvantage
response rate low
limited to those with internet
strengths of interviews
representativeness
quantitative data
reliability
time
middle
COST
disadvantage of questionnaires
quantitative data - lack of detail
response rate
fixed pre set questions
validity
