Quarter 1, week 2&3 Flashcards
are the metaphorical, simplified, and
systematic
representations of the
communication processes which form
general perspectives on communication.
Communication models
Communication Models
Communication Models (LTI)
✓ Linear Model of Communication
✓ Transactional Model
✓ Interactive or Convergence Model
➢ One way communication model
➢ There is no concept of feedback
Linear Model
- It was developed to analyze mass
communication.
Laswell’s Model
who is the creator of lasswell’s model
Harold D. Lasswell ( 1902-1978 )
• mainly focused on speaker and speech.
• It is a speaker centered model.
Aristotle Model
was created in 1948 when Claude Elwood
Shannon wrote an article “A Mathematical
Theory of Communication’ in Bell System
Technical Journal with Warren Weaver.
Shannon-Weaver Model
It is known as the mother of all
communication models.
Shannon-Weaver Model
depicts communication as a linear or oneway process consisting of five elements.
Shannon-Weaver Model
David Berlo postulated Berlo’s (SMCR)
model of communication from Shannon
Weaver’s Model of Communication (1949).
Berlo’s SMCR model
Who is the creator of Berlo’s SMCR model
David Berlo
described factors affecting the individual components in the communication making the communication more efficient.
Berlo’s SMCR model
Types of Linear Model
LASB
Lasswell’s Model (mass com)
Aristotle Model ( speaker centered )
Shannon-Weaver Model (one way na may 5 elements)
Berlo’s SMCR model ( factors na nakaaapekto sa individual components)
• gives the sender and receiver an equally
important role in communication.
• Non-verbal and feedback considered
Transactional Model
• a multi-layered feedback system which
articulates that sending and receiving of
messages happens simultaneously between
people.
Barlund’s transactional model