Quarter 1 Module 4: Evolution of Traditional to New Media

Question 1

Began when electronic equipment including computers came into use.

Answer 1

Electronic Age

Question 2

People used the power of steam, developed machine tools, established iron production, and manufactured various products.

Answer 2

Industrial Age

Question 3

Refers to content organized and distributed on digital platforms.

Answer 3

New Media

Question 4

An idea that the current age is characterized by creating a knowledge-based society
surrounded by a high-tech computerization. It is also known as the Computer Age, Digital Age, or New Media Age.

Answer 4

New (Information) Age

Question 5

Refers to the traditional means of communication and expression that have existed since before the advent of the Internet.

Answer 5

Traditional Media

Question 6

Time before there were machines and tools to help perform tasks.

Answer 6

Pre- Industrial Age

Question 7

Social media changed us. People ways of living reflects a boundless limitation of media from prehistoric age down to the digital age. _________ __________ can be
described through four ages.

Answer 7

EVOLUTION OF MEDIA

Question 8

People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron.

Answer 8

Pre- Industrial Age (Before 1700s)

Question 9

People used the power of steam, developed machine tools, established iron production, and the manufacturing of various
products (including books through the printing press).

Answer 9

Industrial Age (1700s-1930s)

Question 10

The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor
radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.

Answer 10

Electronic Age (1930s-1980s)

Question 11

The Internet paved the way for faster communication and the creation of the social network. People advanced the use of
microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized. We are now living in the information age.

Answer 11

Information Age (1900s-2000s)

Question 12

At what age did people improve the power of transistors that led to the transistor radio, electronic
circuits, and the early computers?
a. Pre-industrial age
b. Electronic age
c. Industrial age
d. Information age

Answer 12

b. Electronic age

Question 13

Which of the following media is from INDUSTRIAL AGE?
a. Cave paintings
b. Mainframe computers
c. Typewriter
d. Augmented Reality/Virtual Reality

Answer 13

c. Typewriter

Question 14

In this era, people discovered fire, developed paper from plants, and forged weapons and tools
with stone, bronze, copper and iron.
a. Pre-industrial age
b. Industrial age
c. Electronic age
d. Information age

Answer 14

a. Pre-industrial age

Question 15

In this era, people used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press)
a. Information age
b. Electronic age
c. Pre-industrial age
d. Industrial age

Answer 15

d. Industrial age

Question 16

The use of Facebook belongs to this age.
a. New Media Era
b. Electronic Age
c. Literacy Age
d. Tribal Age

Answer 16

a. New Media Era

Question 17

Which of the following forms of Media is not from the Electronic Age?
a. Transistor Radio
b. Large electronic computers
c. Mainframe computers
d. Portable computers

Answer 17

d. Portable computers

Question 18

It is characterized by the internet that paved the way for faster communication and the creation of
social networks.
a. Pre-industrial age
b. Industrial age
c. electronic age
d. information age

Answer 18

d. information age

Question 19

Electronic age is characterized by the invention
of transistors that last from?
a. 1990s-2000s
b. 1930s-1980s
c. 1700s-1930s
d. before 1700s

Answer 19

b. 1930s-1980s

Question 20

9. Which of the following statements is NOT true
   about pre-industrial age?
   a. People have learned how to make tools out
   stones
   b. Paper is made out of papyrus
   c. China has the oldest newspaper which is the Dibao
   d. People used typewriters as tools for communication

Answer 20

d. People used typewriters as tools for communication

Question 21

Which of the following mediums are used during the electronic age?
a. Clay tablets
b. Virtual reality
c. cloud and big data
d. LCD projectors

Answer 21

d. LCD projectors

Question 22

related to publicity and advertising, traditional media includes that of television, newspaper, radio and
magazine ads. They are the primary roots of advertising and marketing and the most common form
used by businesses on a daily basis.

Answer 22

Traditional Media

Question 23

refers to content that is easily reachable via many different forms and types of digital media. When related to advertising and marketing, some examples of new media include online
advertising like retargeting, banner ads and a lot more, online streaming

Answer 23

New Media

Question 24

________ was only used and seen in
Egypt, but by about 1000 BC people all over the West Asia began buying __________ from Egypt and began
using it, since it was much more convenient and appropriate to use than clay tablets (less breakable,
and not that heavy). People made _______ in small sheets and then put them together glued the sheets
together to make big pieces.

Answer 24

PAPYRUS IN EGYPT (2500 BC)

Question 25

In prehistoric art, the term “______ _____________” covers any parietal art which involves the application of color pigments on the floors, walls or even in ceilings of ancient rock shelters.

Answer 25

CAVE PAINTINGS (35,000BC)

Question 26

were used as a writing medium, especially for writing in cuneiform, a logo script that was used to write different languages, throughout the Bronze Age and into the Iron Age.

Answer 26

CLAY TABLETS IN MESOPOTAMIA (2400 BC)

Question 27

were everyday Roman official notices and news, a sort of daily newspaper. They were carved and written on stone and metal and viewed in message boards in public places for public viewing like the Forum of Rome. These were also called just ____________ and the first forum appeared around 131 BC during the Roman Republic.

Answer 27

ACTA DIURNA IN ROME (130 BC)

Question 28

__________ _________ is a technique used for printing text, images, pictures or patterns outlines shapes used widely throughout East Asia and originating in China in ancient times as a process of printing on textiles and materials and later on paper.

Answer 28

Woodblock printing (PRINTING PRESS USING WOOD BLOCKS (220 AD)

Question 29

People use power of steam, developed machine tools, iron production, and manufacturing of various products (including books through printing press).

Answer 29

INDUSTRIAL AGE (1700s-1930s)

Question 30

Alexander Graham Bell’s Large Box Telephone invented in 1876. On March 7, 1876, Alexander Graham Bell, a scientist, inventor and innovator, received the first patent for an “apparatus for transmitting vocal or other sounds telegraphically,” a device called telephone.

Answer 30

TELEPHONE (1876)

Question 31

The first _______ to be commercially successful was invented in 1868 by Americans named: Christopher Latham Sholes, Frank Haven Hall, Carlos Glidden and Samuel W. Soule in Milwaukee, Wisconsin, although Sholes soon disowned the machine and refused to use.

Answer 31

TYPEWRITER (1800)

Question 32

The _________ ________ is one of the official journals of record of the British government, and the most important among such official journals in the United Kingdom, in which certain statutory notices are required to be published. The London Gazette claims to be the oldest surviving English newspaper.

Answer 32

THE LONDON GAZETTE (1640)

Question 33

is a device used for applying pressure to an inked surface resting upon a print medium such as paper or cloth, thereby transferring the ink. The printing press was invented in the Holy Roman Empire by the German Johannes Gutenberg around 1440, based on existing screw presses.

Answer 33

PRINTING PRESS FOR MASS PRODUCTION (19TH CENT)

Question 34

The history of film technology traces the development and progress of film technology from the early development of “moving pictures” at the end of the 19th century to the present. ________ ________ were initially exhibited and showed as a fairground novelty or primary innovation.

Answer 34

MOTION PICTURES PHOTOGRAPHY/ PROJECTION (1980)

Question 35

Developed in the 1830s and 1840s by Samuel Morse (1791-1872) and other inventors, the telegraph revolutionized long-distance communication. It worked by transmitting electrical signals over a wire laid between stations.

Answer 35

TELEGRAPH

Question 36

The invention of the transistor ushered in the _____________ ____. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this time of life, long distance communication became more efficient.

Answer 36

ELECTRONIC AGE (1930s-1980s)

Question 37

is a small and portable radio receiver that uses transistor-based circuitry.

Answer 37

transistor radio

Question 38

is a variant of slide projector that is used to display images and pictures to a target audience. The name is often abbreviated to as OHP.

Answer 38

OVERHEAD PROJECTOR

Question 39

______ ___________ is a type of video projector that is used for displaying video, images, or computer data on screen or any other flat surface.

Answer 39

LCD PROJECTOR

Question 40

The internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized.

Answer 40

INFORMATION AGE (1900s-2000s)

Question 41

stylized as livejournal, is a Russian social networking service where users can keep a blog, a journal or diary. American programmer named Brad Fitzpatrick started LiveJournal on April 15, 1999, as a way of keeping his high school friends updated on his activities and drills.

Answer 41

LIVE JOURNAL (1999)

Question 42

was a social gaming site based in Kuala Lumpur, Malaysia. It has been originally a social networking service website. Before Friendster was redesigned, the social gaming site allowed users to contact other members, maintain those contacts, and share online content and media with those contacts. Users

Answer 42

FRIENDSTER (2002)

Question 43

is an American online social media and social networking service company based in Menlo Park, California. It’s a website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.

Answer 43

FACEBOOK (2004)

Question 44

was created by Paypal employees as a video-sharing website where users could upload, share and view content. The Internet domain name “www.youtube.com” was activated on Monday, February 14, 2005, at 9:13 p.m. During the summer of 2006, ____________ was one of the fastest growing sites on the World Wide Web,

Answer 44

YOUTUBE (2005)

Question 45

is an American online news and social networking service on which users post and interacts with messages known as “tweets”. _________ was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams and launched in July of that year.

Answer 45

TWITTER (2006)

Question 46

Which of the following does not belong to the Pre-Industrial Age? a. Cave Paintings b. Acta Diurna c. Printing Press (Wood blocks) d. Newspaper The London Gazette

Answer 46

d. Newspaper The London Gazette

Question 47

Which device is used for applying pressure to an inked surface resting upon a print medium (such as paper or cloth), thereby transferring the ink? a. Acta Diurna b. Telegraph c. Telephone d. Printing Press

Answer 47

d. Printing Press

Question 48

In this era, people discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron. a. Pre-industrial age b. Industrial age c. Electronic age d. Information age

Answer 48

a. Pre-industrial age

Question 49

In this era, people used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press) a. Information age b. Electronic age c. Pre-industrial age d. Industrial age

Answer 49

d. Industrial age

Question 50

The use of Facebook belongs to this age. a. New Media Era b. Electronic Age c. Literacy Age d. Tribal Age

Answer 50

a. New Media Era

Question 51

Which of the following forms of Media is not from the Electronic Age? a. Transistor Radio b. Large electronic computers c. Mainframe computers d. Portable computers

Answer 51

d. Portable computers

Question 52

It is characterized by the internet that paved the way for faster communication and the creation of social networks. a. Pre-industrial age b. Industrial age c. electronic age d. d. information age

Answer 52

d. Information age

Question 53

Electronic age is characterized by the invention of transistors that last from? a. 1990s-2000s b. 1930s-1980s c. 1700s-1930s d. before 1700s

Answer 53

b. 1930s–1980s

Question 54

Which of the following statements is NOT true about pre-industrial age? a. People have learned how to make tools out stones b. Paper is made out of papyrus c. China has the oldest newspaper ,which is the Dibao d. People used typewriters as tools for communication

Answer 54

d. People used typewriters as tools for communication

Question 55

The following are media used to share and store information during the industrial age EXCEPT __? a. Mainframe computers such as IBM 704 b. NewsPaper- The London Gazette c. Telegraph d. Punch cards

Answer 55

a. Mainframe computers such as IBM 704