quantitative research

Question 1

a/b testing

Answer 1

is a quantitative user research method that detects how different UI designs may change your product’s performance.

Question 2

eye tracking

Answer 2

special equipment to track users’ eyes while they’re scanning an interface.

Question 3

surveys

Answer 3

A survey is a cheap, flexible user research tool for gathering information about participants’ preferences, attitudes, characteristics, and opinions on a given topic. Surveys consist of a set of questions and can be inserted on a live website, within an email body, or after user interviews or usability testing.

Question 4

SUS scoring

Answer 4

The System Usability Scale (SUS) is the cheapest and quickest tool for measuring usability. It consists of 10 questions with 5 response options varying from Strongly Agree to Strongly Disagree. It can be used to evaluate any product or service, including hardware, software, mobile devices, websites, and applications.

Question 5

Web analytics

Answer 5

Analytics data provides hard facts about a user’s experience and allows you to see what users actually do compared to what they say. Using this quantitative method helps persuade data-oriented stakeholders and gives more information for driving additional user research.

Question 6

usability benchmarking

Answer 6

researchers focus on collecting metrics, like time on task or success rate.

Question 7

tree testing

Answer 7

Participants are presented with a text-only version of the site’s hierarchy and asked to complete a series of tasks. The goal is to determine whether users can find what they need based on the site’s structure when it is stripped off all other UI elements.

Question 8

desirability studies

Answer 8

A desirability study is a user research method for measuring aesthetic appeal and finding visual design directions that speak to users and create the right brand image.