Quantitative Data and its Analysis

Question 1

what is quantitative data ?

Answer 1

information in numbers

Question 2

what are two positives of quantitative data ?

Answer 2

1) easier to analyse as data is in numbers which can be summarised using descriptive statistics - easier to draw conclusions and make comparisons
2) more objective - quantities should always be valid regardless of who is measuring them - making them more credible as there is no researcher bias

Question 3

what are two negatives of quantitative data ?

Answer 3

1) may not express ppts’ precise thoughts and feelings or behaviours - lowers accuracy (validity)
2) oversimplifies reality - it is reductionist - reducing human thought to quantities