Quality Street Set Product

Question 1

Visual codes

Answer 1

Code of colour- bright to appeal to audience

Code of expression- happiness to appeal to audience

Iconic representation- showing the product

Code of clothing - man wears suit shoes superiority

Question 2

Technical codes

Answer 2

Lighting- highly lit to show light hearted

Layout- picture draws eye with bright colours

Question 3

Context

Answer 3

Women seen as objects

Men superior

Men were the ones who worked and provided

Question 4

Representation

Answer 4

Stereotypical gender roles - dominant man choosing between two women

Language refers to women or sweets ‘delicious dilemma’

Man is centre to show dominance

Women dressed in similar colour to chocolates to show they are there to be chosen