Quality Cues on The Wine Label Part 2 Flashcards
Appellation of Origin System 1930s:
Table Wines Regulations (3)
Few regulations, no blending from different countries, irrigation
Appellation of Origin System 1930s:
Quality Wines Produced in
Specified regions Regulations (4)
Localization, Grape Variety, Yields, Practices
Quality Wines Produced in
Specified regions = ?
Geographical Indications
What can individual countries apply than the minimum for these appellation wines
Stricter regulations
Appellation
legally defined and protected geographical indication primarily used to identify where the grapes for a wine were grown
Frances Appellation
AOC
Appellations conditions (2)
Government Granted
Audited by Third Independent Parities
Products covered by AOC labels are controlled by the state to ensure both the (2)
- territorial origin
- conformity to precise rules for production
Terrior
Natural qualities of a geographic area blended with human factors. Confined to that area, history and association
Terrior / Wine Growing Factors (4)
Climate, Soil, Terrain, Human Skill
Bordeaux 3 Appellations
Regional
Sub-Regional
Local
Appellation Controls (7)
Terroir
Grape Varieties
Yields
Maturing
Vineyard management
Harvest and Transport
Collective Promotion
Appellation Consequences (3)
- Expensive Contribution
- hard to adapt to real-life conditions like climate change
- Collective reputation
AOC and Wine Marketing (3)
- AOC suspected of not conveying reliable info
- Use expanding in world
- Co-exist with other strategies to reveal quality so market is competitive
Winery Owner Roles (4)
farm worker, oenologist, purchasing officer, and salesperson
Winery Owner challenges (2)
- Constrained by small market advertising budget
- Not easy/feasible to develop private quality signals
