Qualitive research

Question 1

what’s qualitative research

Answer 1

used to answer questions about experience, meaning, and perspective from the standpoint of participants

Question 2

purpose of qualitative research

Answer 2

can be used to understand:
- a condition, experience or event
- individuals attitudes, behaviour, and views on a topic
- and gather background info on an institution or group
(does not count or measure)

Question 3

how is it different to quantitative

Answer 3

qualitative is:
- subjective
- used words and images
- believed in multiple realities
- not used to make generalisations
- is personal and context dependent
- different methods show it’s trustworthiness

Question 4

why is qualitiative used in research

Answer 4

understand lived experiences such as culture, relationships, values, beliefs

Question 5

what does qualitative data help us explore

Answer 5

• complex situations
• insider perspective
• perceptions, emotions, and experiences