Qualititive Research - L2 Flashcards
What is Qualititive Research?
At the most basic level, qualitative research is concerned with the collection and analysis of text-based data.
What are some examples of primary qualitative data?
interviews, focus groups, open-ended survey questions.
What are some examples of secondary qualititive data?
newspaper articles, blogs, online forums, social media.
What was positivism and post-positivism philosophy for qualiatitive data?
There are multiple versions of reality – even for the same person.
Focus on the experience, construction and interpretation of reality.
Unexplored and sensitive topics may benefit from listening to people affected.
What are Qualiatitive Methodologies?
Interpretative Phenomenological Analysis (IPA)
Grounded Theory
Narrative research
Conversation analysis
Discourse analysis
Focus groups
Thematic analysis
What are Qualiatitive Methods of data collection?
Interviews
Focus groups
What are the aims of an interview?
Participants talk about their experiences and perspectives, to capture their language & concepts on a topic.
To explore views, experiences, beliefs, perceptions, motivations on specific matters.
What forms of Interviews are there?
Structured
Unstructured
Semi-structured
What is the interview schedule good for?
key to building trust and rapport with your participants (e.g., opening and closing questions).
How do you use the order of questions in an interview?
organise into topics that flow logically and avoid asking sensitive topics immediately.
How do you word questions in an interview?
Open questions, which avoid yes/no answers.
Non-leading questions
Singular questions are better; questions that ask about multiple things can be confusing.
What is a focus group?
Interaction between participants key feature.
Group discussion focused on a particular topic or set of core issues.
Typically 6 – 8 participants.
What is mixed methods?
Combination of qualitative and quantitative methods in the design of a research study
What are the types of sampling?
Convenience sample
Purposive sample (most common method)
Theoretical sampling
What is sample size like in Qual methods?
Qualitative research tends to use smaller samples than quantitative research.
No rule to generate the required sample size.
It depends on the purpose of the inquiry,
