Qualitative Week1 Flashcards
Philosophical assumptions
Ontology & epistemology
Ontology
Reality, whether the existence of social phenomenon is external to social factors (objectivism)
Epistemology
Knowledge
Research strategy
The social orientation to the conduct of social research
Two main research strategies
Inductive and deductive
Deductive research strategy
Main focus is to establish a relationship between the theory and the research domain by hypothesis testing
Inductive research strategy
Data driven, emphasises on words and meanings rather than quantification of data
Deductive method
Deductive theory driven- theory- findings
Inductive method
Inductive data driven- findings- theory
Quantitative methodology
Less emphasis on the socio-cultural context
Less emphasis on the position of researcher in that context
Qualitative methodology
Socio-cultural context is of major importance
Socio-cultural standing of the researcher and the research process is of central focus
Research methods
Techniques and procedures that fit the purpose
Qualitative data collection methods
Observation Focus groups Biographies Interviews Mass media output Documentary
Research paradigm
ensures that research aims and methods are ontologically and epistemologically grounded
Research paradigm cycle
Research methods
Data collection
Data analysis
Interpretation of findings
