Qualitative Research

Question 1

What is it?

Answer 1

Words provide data
Interviews, focus groups, open-ended survey questions or existing written test
In-depth insight into people’s perspective, opinion, or experience

Question 2

Why do qualitative research?

Answer 2

Captures concepts that can’t be captured in numbers
Can complement quantitative research but can also be used alone
Bottom up
Transforms understanding of topic

Question 3

Reflexive Thematic Analysis

Answer 3

While reflecting on how you construct meaning from the data, you look for themes in it

Question 4

Reflexivity

Answer 4

Researcher’s knowledge and perspective are integral to how they conduct the analysis
Explicitly identify and describe how one’s own beliefs, values and subjective perceptions shape your analytical process (Oyinloye, 2021)
How own knowledge, experiences, etc. could impact the individual conducting the research

Question 5

Influence in Quantitative Research

Answer 5

Bias - inclination or prejudice for/against someone or something
Important factors - choosing research questions, designing study, conducting statistical analysis, writing up results
Attempt to be as neutral as possible by pushing back on own experiences

Question 6

Steps of Qualitative Analysis

Answer 6

1. familiarise yourself with the data - initial thoughts while reading the data
2. generate initial codes - an element or segment of the raw data that can be assessed in a meaningul way
3. search for themes - pattern of meaning in the data, underlying message, active process
4. review themes
5. define and name themes
6. write up the findings

Question 8

Internal Homogeneity

Answer 8

Does the data within each theme cohere together meaningfully?