qualitative methods Flashcards
1
Q
research definition
A
creative systematic activity to increase knowledge
2
Q
qualitative research
A
strategy for systematic collection, organisation & interpretation of textual info
* generates novel insights into phenomena difficult to measure quantitatively
3
Q
qualiitative challenges
A
- researchers presence/bias
- emerging questions
- lack of generalisability
- poor replication & validity
4
Q
typical qualitative methods
A
interviews
participant observations
focus groups
textual analysis
