QUALITATIVE DATA GATHERING AND DATA ANALYSIS Flashcards
Is an umbrella term for a variety of approaches to and methods for the study of natural social life.
QUALITATIVE RESEARCH
It is Non numerical
QUALITATIVE RESEARCH
stored representation of information.
Data
purpose-driven storage of information
Data
Data comes from
key informants
2 MAJOR TYPES OF DATA COLLECTION METHOD
Primary Data Collection
Secondary Data Collection
First hand experience
Primary Data Collection
Analyzed info.
Secondary Data Collection
THREE STAGES OF DATA
Raw Data, Processed Data, Analyzed Data
collection of facts, figures, and other information that is available for analysis
Raw Data
re-ordering or re-structuring of data
Processed Data
Data has been validated, edited, and coded.
Analyzed Data
The five steps to doing qualitative data analysis
- Gathering and collecting your qualitative data
- Organizing and connecting into your qualitative data
- Coding your qualitative data
- Analyzing the qualitative data for insights
- Reporting on the insight derived from your analysis
draws finding from analysis of recorded communication
Content Analysis
studies the lives of individuals,
individuals to provide stories and re-told or re-storied by the researcher
Narrative Analysis