Qualitative data and Thematic analysis

Question 1

Quantitative data

Answer 1

• Information in numbers

Question 2

Positive of Quantitative data

Answer 2

• Easier to analyse because data is in numbers which can be summarised using statistics
• Makes it easier to draw conclusion

Question 3

Negative of Quantitative data

Answer 3

• May not express participants’ precise thoughts/feelings because the answers provided are fixed
• There may not be an answers to represent what they think
• Therefore the data collected may be low in validity

Question 4

Qualitative data

Answer 4

• Information in words or pictures

Question 5

Positive of Qualitative data

Answer 5

• Represents the true complexities of human behaviour