Qualitative Data Analysis Flashcards
What are the 3 interview approaches?
- Structured interviews
- Semi-structured interviews
- Non-directive interviews
Willingness to participate depends on:
- Your status
- The project/subject
- Yourself
What are the interview stages?
- Opening
- Feedforward
- Business/Body
- Feedback
- Closing
- Opening-up
What are the characteristics of the opening stage?
- Greetings and welcome
- Reason and purpose of the interview
- You establish rapport
- Encourage and secure motivation
What are the characteristics of the feedforward stage?
- Interview goals
- Procedure within interview
- Procedure outside interview
- Establish framework and overview
- Show exemplary behavior: tone, openness, disclosure, style
What are the characteristics of the business/body stage?
- Ask questions
- Take notes
- Summarize and concretize
- Encourage information flow
- Show interest
- Show understanding
- Active listening
What are the characteristics of the feedback stage?
- Summarize key points
- Reflect/say something about the interview itself
- Give way to reactions from the interviewee
- Indicate gradual closing
- Encourage feedback
What are the characteristics of the closing stage?
- Announce official closing
- Repeat agreements
- Arrange for follow-up if relevant
- Show satisfaction and appreciation
- Always end in a positive way
What are the characteristics of the opening-up stage?
- Additional/voluntary information
- Tapping on unintended and relevant facts & feelings
- Casual encouragement
- Be mindful of the opportunity to tap on a wealth of useful findings
What is an interview protocol?
An interview protocol helps structuring the interview and is used to check if all important topics have been discussed.
What is an interview transcript?
- An interview transcript is a verbatim record of an oral interview in text.
- Can be done in real-time or from an audio or video recording.
What are the steps of transcribing an interview?
Step 1: Listen to the whole recording before you transcribe
Step 2: Transcribe a first rough draft
Step 3: Revisit the transcript and edit
Step 4: Format it to your needs
What is coding?
Categorizing relevant words, phrases, sentences or sections into core categories
What are the three Coding Techniques
- Open coding
- Axial coding
- Selective coding
What is Open Coding?
- The highest level of categorization or creation of themes.
- Executing this type of coding helps to get a first understanding of the phenomenon under study.
What is Axial Coding?
- Identifying relationships among the open codes. - What are the connections among the codes?
What is Selective Coding?
Determining and describing the core variable of the study.
How do we determine what is relevant to code?
- Something that is repeated throughout your interview(s)
- Something that surprises you
- Something that is important according to the interviewee
- You have similar findings from your desk research
- It reminds you of another theory or concept
What are structured interviews?
- Often used to collect data for quantitative analysis
- Use pre-prepared questionnaires and standardized questions - the same questions are
posed to all respondents.
What are semi-structured interviews?
- Non-standardized
- Often used in qualitative analysis.
- The interviewer has a list of issues and questions to be covered, but may not deal with all of them in each interview.
- The order of questions may also change depending on what direction the interview takes.
What are non-directive interviews?
Non-directive interviews are used to explore an issue or topic in depth and questions
are not, generally, pre-planned.
