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Business Research > Qualitative Data Analysis > Flashcards

Qualitative Data Analysis Flashcards

1
Q

What are the 3 interview approaches?

A
  1. Structured interviews
  2. Semi-structured interviews
  3. Non-directive interviews
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2
Q

Willingness to participate depends on:

A
  • Your status
  • The project/subject
  • Yourself
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3
Q

What are the interview stages?

A
  1. Opening
  2. Feedforward
  3. Business/Body
  4. Feedback
  5. Closing
  6. Opening-up
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4
Q

What are the characteristics of the opening stage?

A
  • Greetings and welcome
  • Reason and purpose of the interview
  • You establish rapport
  • Encourage and secure motivation
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5
Q

What are the characteristics of the feedforward stage?

A
  • Interview goals
  • Procedure within interview
  • Procedure outside interview
  • Establish framework and overview
  • Show exemplary behavior: tone, openness, disclosure, style
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6
Q

What are the characteristics of the business/body stage?

A
  • Ask questions
  • Take notes
  • Summarize and concretize
  • Encourage information flow
  • Show interest
  • Show understanding
  • Active listening
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7
Q

What are the characteristics of the feedback stage?

A
  • Summarize key points
  • Reflect/say something about the interview itself
  • Give way to reactions from the interviewee
  • Indicate gradual closing
  • Encourage feedback
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8
Q

What are the characteristics of the closing stage?

A
  • Announce official closing
  • Repeat agreements
  • Arrange for follow-up if relevant
  • Show satisfaction and appreciation
  • Always end in a positive way
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9
Q

What are the characteristics of the opening-up stage?

A
  • Additional/voluntary information
  • Tapping on unintended and relevant facts & feelings
  • Casual encouragement
  • Be mindful of the opportunity to tap on a wealth of useful findings
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10
Q

What is an interview protocol?

A

An interview protocol helps structuring the interview and is used to check if all important topics have been discussed.

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11
Q

What is an interview transcript?

A
  • An interview transcript is a verbatim record of an oral interview in text.
  • Can be done in real-time or from an audio or video recording.
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12
Q

What are the steps of transcribing an interview?

A

Step 1: Listen to the whole recording before you transcribe
Step 2: Transcribe a first rough draft
Step 3: Revisit the transcript and edit
Step 4: Format it to your needs

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13
Q

What is coding?

A

Categorizing relevant words, phrases, sentences or sections into core categories

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14
Q

What are the three Coding Techniques

A
  1. Open coding
  2. Axial coding
  3. Selective coding
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15
Q

What is Open Coding?

A
  • The highest level of categorization or creation of themes.
  • Executing this type of coding helps to get a first understanding of the phenomenon under study.
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16
Q

What is Axial Coding?

A
  • Identifying relationships among the open codes. - What are the connections among the codes?
17
Q

What is Selective Coding?

A

Determining and describing the core variable of the study.

18
Q

How do we determine what is relevant to code?

A
  • Something that is repeated throughout your interview(s)
  • Something that surprises you
  • Something that is important according to the interviewee
  • You have similar findings from your desk research
  • It reminds you of another theory or concept
19
Q

What are structured interviews?

A
  • Often used to collect data for quantitative analysis
  • Use pre-prepared questionnaires and standardized questions - the same questions are
    posed to all respondents.
20
Q

What are semi-structured interviews?

A
  • Non-standardized
  • Often used in qualitative analysis.
  • The interviewer has a list of issues and questions to be covered, but may not deal with all of them in each interview.
  • The order of questions may also change depending on what direction the interview takes.
21
Q

What are non-directive interviews?

A

Non-directive interviews are used to explore an issue or topic in depth and questions
are not, generally, pre-planned.

Business Research (6 decks)

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