Qualitative Data Flashcards
1
Q
What is Qualitative data?
A
-descriptive data
-thoughts, feelings opinion
-open ended questionaires
2
Q
What is a strength of Qualitative data?
A
-rich depth and detail
-able to develop thought
-better understanding of behavior
3
Q
What is a weakness of Qualitative data?
A
-difficult to analyze and summaries patterns
-analysis is based on subjective opinion
