Qualitative

Question 1

Describing how a participant experiences a specific event is the goal of the ——— design of research.

Answer 1

Phenomenological Research or Phenomenology

Question 2

It seeks to capture the “lived experiences” of the participants and the essence of such experiences.

Answer 2

Phenomenological Research or Phenomenology

Question 3

Interviews, observations, and surveys are utilized to gather information from subjects.

Answer 3

Phenomenological Research or Phenomenology

Question 4

is highly concerned with how participants feel about things during an event or activity.

Answer 4

Phenomenological Research or Phenomenology

Question 5

Businesses use this to develop processes to help sales representatives effectively close sales using styles that fit their personalities.

Answer 5

Phenomenological Research or Phenomenology

Question 6

This study focuses on the culture - beliefs, values, attitudes that structure the behavior patterns - of a specific group of people.

Answer 6

Ethnography

Question 7

This method often immerses the researcher as a subject for extended periods of time to experience, learn, describe, and understand the culture of a certain group of people.

Answer 7

Ethnography

Question 8

Testing products personally or in beta groups before releasing them to the public is an example of ——— research.

Answer 8

Ethnography

Question 9

The ——— method tries to explain why a course of action evolved the way it did.

Answer 9

Grounded Theory

Question 10

It focuses on building a theory that emerges from the “ground” or fieldwork.

Answer 10

Grounded Theory

Question 11

Theoretical models are developed based on existing data.

Answer 11

Grounded Theory

Question 12

Businesses use ——— when conducting user or satisfaction surveys that target why consumers use company products or services.

Answer 12

Grounded Theory

Question 13

This data helps companies maintain customer satisfaction and loyalty.

Answer 13

Grounded Theory

Question 14

This method provides an in-depth look at one test subject.

Answer 14

Case Study

Question 15

The subject can be a person or family, business or organization, or a town or city.

Answer 15

Case Study

Question 16

Data is collected from various sources and compiled using the details to create a bigger conclusion.

Answer 16

Case Study

Question 17

Businesses often use case studies when marketing to new clients to show how their business solutions solve a problem for the subject.

Answer 17

Case Study

Question 18

describes past events to understand present patterns and anticipate future choices.

Answer 18

Historical Research

Question 19

This model answers questions based on a hypothetical idea and then uses resources to test the idea for any potential deviations.

Answer 19

Historical Research

Question 20

Businesses can use historical data of previous ad campaigns and the targeted demographic and split-test it with new campaigns to determine the most effective campaign.

Answer 20

Historical Research

Question 21

This study uses stories or narratives as data of analysis to understand the meaning of the experiences as revealed in the story/stories by the participants.

Answer 21

Narrative Research

Question 22

The ——— model occurs over extended periods of time and compiles information as it happens.

Answer 22

Narrative Research

Question 23

Like a story ———, it takes subjects at a starting point and reviews situations as obstacles or opportunities occur, although the final ——— doesn’t always remain in chronological order.

Answer 23

Narrative Research

Question 24

Businesses use the narrative method to define buyer personas and use them to identify innovations that appeal to a target market.

Answer 24

Narrative Research