Qualitative Flashcards
Describing how a participant experiences a specific event is the goal of the ——— design of research.
Phenomenological Research or Phenomenology
It seeks to capture the “lived experiences” of the participants and the essence of such experiences.
Phenomenological Research or Phenomenology
Interviews, observations, and surveys are utilized to gather information from subjects.
Phenomenological Research or Phenomenology
is highly concerned with how participants feel about things during an event or activity.
Phenomenological Research or Phenomenology
Businesses use this to develop processes to help sales representatives effectively close sales using styles that fit their personalities.
Phenomenological Research or Phenomenology
This study focuses on the culture - beliefs, values, attitudes that structure the behavior patterns - of a specific group of people.
Ethnography
This method often immerses the researcher as a subject for extended periods of time to experience, learn, describe, and understand the culture of a certain group of people.
Ethnography
Testing products personally or in beta groups before releasing them to the public is an example of ——— research.
Ethnography
The ——— method tries to explain why a course of action evolved the way it did.
Grounded Theory
It focuses on building a theory that emerges from the “ground” or fieldwork.
Grounded Theory
Theoretical models are developed based on existing data.
Grounded Theory
Businesses use ——— when conducting user or satisfaction surveys that target why consumers use company products or services.
Grounded Theory
This data helps companies maintain customer satisfaction and loyalty.
Grounded Theory
This method provides an in-depth look at one test subject.
Case Study
The subject can be a person or family, business or organization, or a town or city.
Case Study
Data is collected from various sources and compiled using the details to create a bigger conclusion.
Case Study
Businesses often use case studies when marketing to new clients to show how their business solutions solve a problem for the subject.
Case Study
describes past events to understand present patterns and anticipate future choices.
Historical Research
This model answers questions based on a hypothetical idea and then uses resources to test the idea for any potential deviations.
Historical Research
Businesses can use historical data of previous ad campaigns and the targeted demographic and split-test it with new campaigns to determine the most effective campaign.
Historical Research
This study uses stories or narratives as data of analysis to understand the meaning of the experiences as revealed in the story/stories by the participants.
Narrative Research
The ——— model occurs over extended periods of time and compiles information as it happens.
Narrative Research
Like a story ———, it takes subjects at a starting point and reviews situations as obstacles or opportunities occur, although the final ——— doesn’t always remain in chronological order.
Narrative Research
Businesses use the narrative method to define buyer personas and use them to identify innovations that appeal to a target market.
Narrative Research
