Qualitative Flashcards
What is the definition of qualitative data?
Answer questions about experiences, meaning and perspective from the standpoint of the participant
What are the different things qualitative data can help us understand?
Condition
Experience
Event
Attitudes
Behaviours
What is phenomenology?
Explores the central, underlying meaning of an experience or phenomenon from the individuals experience
What is ethnography?
To develop a rich, thick description that allows a deeper understanding of experiences within a particular group
What is narrative research?
To collect and analyse peoples accounts to describe their experiences and retell their story
What are case studies?
To collect data about a specific phenomenon within its real-life context
What is grounded theory?
Data is systematically collected and analysed to try and understand social processes
Developing a theory
What is the sample sizes range?
2 - 20+
What is data saturation?
Point in the research process when no new information is discovered. Signals that the data collecting can stop
What is non-probability sampling?
DOES NOT involve random selection, are recruited based off of accessibility and convenience
What type of sampling do we use in qualitative research?
Non-probibility
What are the 5 examples of non-probability sampling?
Convenience
Volunteer
Snowball
Quota
Purposive
What is convenience sampling?
Where the researcher gather participants based off whoever they can find in a particular location
What are the strengths of convenience sampling?
What are the limitations
East, no cost
Geographical bias, may miss hard to reach individuals
What is volunteer sampling?
People volunteer to take part by contacting the researcher after seeing an advert
What are the strengths and limitations of volunteer sampling?
East, minimal effort
Bias as the people who volunteer are likely going to be interested in the topic
What is snowball sampling?
Participants are recruited through other participants by referring
What are the strengths to snowball sampling?
Can access hard to reach participants
Useful when the searcher does not have the contact details of potential participants