QTR 2 Chap Test 1 Flashcards
alternative learning space created by educators and students using digital tools and virtual class sessions due to the shelter-in-place, quarantines, and stay-at-home orders.
online environment
The use of a computer-based internet learning environment in which a class between teacher and students is taking place.
Online environment
it is an online system that ALLOWS EDUCATION MATERIALS TO BE TRANSMITTED through the internet to transfer knowledge from an organization to employee, or teacher to student.
Virtual learning environment
Examples of uses of virtual learning environment (DPCIVWH)
Distance learning degree programs
professional certification courses
instructional videos
video and audio lectures
webinars/seminars
high school/ university classes
Advantages of Online environment (6)
1.Easy tracking and Assessment
2. Seamless Delivery
3. Time Savings
4. Financial Savings
5. Communication and Connection
6. Flexibility
Disadvantages of online environment (DGDL)
1.Dwindling Attention Spans
2. Getting Lost in the Material
3. Discomfort with Technology
4. Limitations
Refers to a person’s emotions and attitudes about using a particular product, system or service.
User experience
It includes practical , experiential , affective, meaningful and valuable aspects of human -computer interaction and product ownership.
user experience
Five elements of user experience in the online environment (UAUIV)
Usefulness of the Website
Adherence to Functionality
Usability
Influence
Visual Design
Mainstreamers
Seek security
Aspirers
Seek status
Succeeders
Seek control
Resigned
Seek survival
Explorers
Seek discovery
Strugglers
Seek escape
Reformers
Seek enlightenment
Tend to me DOMESTIC,
conformist,
CONVENTIONAL,
sentimental. FAVOR
VALUE FOR MONEY
FAMILY BRANDS. Nearly
always.
Mainstreamers
❑MATERIALISTIC, acquisitive
, oriented to image and
appearance, persona
and fashion. ATTRACTIVE
PACKAGING more
important than
contents. Typically,
YOUNGER PEOPLE, clerical
and sales jobs.
Aspirers
Strong goals, confidence,
work ethic and
organization. SUPPORT
STABILITY .Brand choice
based on self- reward and
quality. Typically, HIGHER
MANAGEMENT AND
PROFESSIONALS.
Succeeders
Right and authoritarian
values. INTERESTED IN THE PAST
AND TRADITION .Brand choice
stresses safety, familiarity
and economy. Typically,
OLDER PEOPLE.
Resigned
Energy, individualism and
experience. Values difference and
adventure. Brand choice highlights
satisfaction and instant effect.THE
FIRST TO TRY NEW
BRANDS.Younger-demographic
students
Explorers
Alienated and organized. Few
resources beyond physical skills.
Brand choice involves impact and
sensation. Buys alcohol, junk food,
lottery tickets. D and E
demographics
Strugglers
Freedom of restrictions and
personal growth. Social awareness
and independent judgement.
Anti-materialistic but aware of good
taste . Has attended higher
education and selects products for
quality.
Reformers
Steps to follow in creating target
audience profile (CRIRP)
STEP 1: Collect data about your target audience
STEP 2: Research your target audience’s
demographics
STEP 3: Identify needs and pain points of your
target audience
STEP 4: Round out likes and dislikes
STEP 5: Put it all together and create a bond
description of your ideal audience.
FORMAT IN CREATING AN IDEAL
AUDIENCE PROFILE - key demographics (AGC)
(age range, gender and common job titles)
FORMAT IN CREATING AN IDEAL
AUDIENCE PROFILE - key psychographics (LDSV)
Likes, dislikes, strives for, values
Demographics letter code A
Higher management, bankers, lawyers, doctors
Demographics letter code B
Middle management, teachers, creative and media people, graphic designers
[DEMOGRAPHIC LETTER CODE] Office supervisors, junior managers, nurses, special clerical staff, white collar jobs
C1
Skilled manual workers, plumbers, builders, blue collar jobs
C2
Demographic letter code D
Semi-skilled and unskilled manual workers
Demographic letter code E
Students and unemployed
way of describing
an audience by looking at their behavior
and personality traits.
Psychographics
Invented a successful 4Cs Marketing model
Young and
Rubicam
7 categories of psychographics (MASRESR)
1.Mainstreamers-Seek security
2. Aspirers- Seek status
3. Succeeders- seek control
4. Resigned- seek survival
5. Explorers-seek discovery
6. Strugglers- seek escape
7. Reformers- seek enlightment
common and traditional
method of audience profiling .It
is a statistic characterizing
human population which
includes your audience’s age,
location, gender, language and
country.
Demographics
term that describes the
online technologies and practices
that people use to share opinions
,insights, experiences and
perspectives
Social media
__% of
teenagers log on to their favorite
social media site more than 10
times a day
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