Q4: Marketing Flashcards
1
Q
Segmentation answers the question
A
Who are you targeting and what needs do they have?
2
Q
How many brand extentions max?
A
3-4, but best if it’s 1
3
Q
Differentiation
A
What unique value are you delivering to them?
4
Q
2 most important positioning questions?
A
- Why will someone in the target market buy my product instead of the competitor?
- What is unique value that I provide to my customers?
check spalvas
5
Q
Self-selection
A
Identifying your need…
