Q2: Lesson 1 (Imaging and Design for the Online Environment) Flashcards
is a representation of the external form of a person or thing in art.
Image
are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone to inform, illustrate, or entertain
Graphics
- also known as bitmapped graphics,
- consist of grids of tiny dots called pixels. Each pixel is assigned a color.
Raster graphics
use mathematical formulas to define lines, curves, and other attributes. Generally, much smaller than raster graphic files
Vector graphics
It is style or appearance of text. - It is the art of working with text.
Typography
(____) characters have a little “flag” or decoration at the end of the letter stroke.
Serif
characters don’t have these decorations.
Sans serif
Sans is French for?
without
Used to decorate, embellish, and beautify a text. With the help of decorative fonts any informal passage can become more reader-friendly: it will quickly capture attention of the readers and make a text easier to perceive, unusual, and fascinating.
Display/Decorative
used to guide the reader’s eye to whatever is most important using different level of emphasis
Hierarchy
the distance between successive baselines.
Leading
- overall space between characters.
- Sometimes called character spacing.
Tracking
- adjustment of space between certain pairs of letters (e.g. AV) to make them look more uniform.
- space between specific character.
Kerning
The process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication.
Graphic Design
- It connects two points. It can be fat, thin, straight, wavy, or jagged. Lines appear frequently in design. For example, in drawings and illustrations, graphic elements like texture and patterns.
- They’re also common in text composition for emphasis, divide or organize contents, and guide the viewer’s eye.
Line
A two-dimensional area with a boundary. It could be geometric, regular shape or organic, the shapes are more freeform.
Shape
- When a shape becomes 3D, we call it a ____.
- is depicted visually using other elements such as line, shape & tone.
Form
- is the physical quality of a surface.
- adds depth and tactility to flat images.
Texture
- can be used to elicit specific emotions and reactions.
- Red is typically thought of as an attention-grabbing, hot color.
- Blues are more calming or convey stability.
Color
Also known as color.
Hue
It refers to intensity whether the color appears more subtle or more vibrant.
Saturation
How dark or light the color is, ranging from black to white
Value
- are photos taken by amateur or professional photographers using a digital camera.
- “original photos”
Personal and Professional Photos