Q2: Lesson 1 (Imaging and Design for the Online Environment) Flashcards
is a representation of the external form of a person or thing in art.
Image
are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone to inform, illustrate, or entertain
Graphics
- also known as bitmapped graphics,
- consist of grids of tiny dots called pixels. Each pixel is assigned a color.
Raster graphics
use mathematical formulas to define lines, curves, and other attributes. Generally, much smaller than raster graphic files
Vector graphics
It is style or appearance of text. - It is the art of working with text.
Typography
(____) characters have a little “flag” or decoration at the end of the letter stroke.
Serif
characters don’t have these decorations.
Sans serif
Sans is French for?
without
Used to decorate, embellish, and beautify a text. With the help of decorative fonts any informal passage can become more reader-friendly: it will quickly capture attention of the readers and make a text easier to perceive, unusual, and fascinating.
Display/Decorative
used to guide the reader’s eye to whatever is most important using different level of emphasis
Hierarchy
the distance between successive baselines.
Leading
- overall space between characters.
- Sometimes called character spacing.
Tracking
- adjustment of space between certain pairs of letters (e.g. AV) to make them look more uniform.
- space between specific character.
Kerning
The process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication.
Graphic Design
- It connects two points. It can be fat, thin, straight, wavy, or jagged. Lines appear frequently in design. For example, in drawings and illustrations, graphic elements like texture and patterns.
- They’re also common in text composition for emphasis, divide or organize contents, and guide the viewer’s eye.
Line
A two-dimensional area with a boundary. It could be geometric, regular shape or organic, the shapes are more freeform.
Shape
- When a shape becomes 3D, we call it a ____.
- is depicted visually using other elements such as line, shape & tone.
Form
- is the physical quality of a surface.
- adds depth and tactility to flat images.
Texture
- can be used to elicit specific emotions and reactions.
- Red is typically thought of as an attention-grabbing, hot color.
- Blues are more calming or convey stability.
Color
Also known as color.
Hue
It refers to intensity whether the color appears more subtle or more vibrant.
Saturation
How dark or light the color is, ranging from black to white
Value
- are photos taken by amateur or professional photographers using a digital camera.
- “original photos”
Personal and Professional Photos
- are those that you transfer from printed photos and graphics using scanning devices which you can transfer to your computer for further improvement and modification.
- “old pictures”
Scanned Images
- are several photographs and created images that are available for sale.
- “CD or DVD Format and many of these are royalty-free”
Stock Photo Library
are found in the WWW
Online Stock Photos
are owned and controlled by individuals or corporations and the file format specifications are not available to the public.
Proprietary formats
- are means and ways for storing digital information that are free, can be used by the public and are not encumbered by copyrights or patents.
- “OpenOffice”
Open Formats
uses suffixes that are added to the end of a filename
filename extensions
is usually used for storing original file format, it is flexible form but needs bigger memory to store.
Uncompressed or raw format
is a file format that was compressed to replicate the original quality but at a reduced file size.
Lossless file format
is the common formats you will encounter on the Internet and with many digital image files, such as those coming from digital cameras.
Raster Image Format
is an image file that is very popular on the World Wide Web because of its small file size and animation support. It is ideal for use on images with large areas of uniform color, images.
GIF or Graphical Interchange Format
is a type of a lossy image format.
JPEG or Joint Photographic Experts Group
- was made as a free and open-source image format which supports true 16 million colors
- It is a successor of the GIF file format.
PNG or Portable Network Graphic
is developed by Microsoft in order for its Windows operating system to be able to handle graphics.
BMP File Format
is a native file format for Adobe Photoshop, and since many are using this program to create images, it is very popular.
PSD or Photoshop Document
- designs are the same or similar on both sides of an axis.
- The design is ____ because each side is effectively the same (if not identical)
Symmetrical Balance
- designs are different but the weight is still evenly distributed.
- The composition is balanced because it calls attention to the right things.
Asymmetrical Balance
This imagines your work area divided into 3 x 3 grids. The focal point of the image is placed on or near one of these lines creating visual balance with the rest of the space.
Rule of Thirds
An area in the design that may appear different in size, texture, shape or color to attract the viewer’s attention.
Emphasis
- Visual elements guide the viewer’s eyes around the screen.
- This sometimes called Hierarchy.
Movement
These are the repeating visual element on an image or layout to create unity in the layout or image. Rhythm is achieved when visual elements create a sense of organized movement.
P R R
Pattern, Repetition, and Rhythm.
Visual elements create a sense of unity where they relate well with one another
Proportion
Cutting parts away to remove distracting or irrelevant elements.
Cropping
The ambience and the tone of light of the picture (ex. Warm or cool light).
Color Balance
One of the most basic techniques in image editing, making the image darker or lighter.
Brightness and Contrast
The higher the quality and the larger the photo is, the bigger the file size of the picture is.
Compression and Resizing
- Making the image look sketched, grainy, classic black and white or even neon colors.
- This gives your image a twist from its original look.
Filters
Copying or duplicating a part of an image.
Cloning
Adding background to make your image stand out.
Changing the Background
Removing certain colors in your image or desaturation of color in the image.
Removing the Color
Adding multiple elements in your layout
T G I
Combining Text, Graphics, and Image
is typically thought of as an attention-grabbing, hot color
Red
are more calming or convey stability
Blues
It is a successor of the GIF file format
PNG
The raster images are stored as ____?
bitmaps
consist of grids of tiny dots called ____?
pixels
