Q1 Lesson 1-2 Flashcards
Key Components of Advertisement
Strategy
Message
Media
Evaluation
Basic Roles of Advertisement
Identification
Information
Persuasion
Types of Advertisement
Display Ads
Social Media Ads
Newspaper and Magazine
Outdoor Advertising
Radio and Podcast
Direct Mail and Person Sales
Video Ads
Product Placement
Event Marketing
Email Marketing
Who are the Key Players?
The Advertiser
The Agency
The Media
Professional Supplies and Consultant
Key Components of Brand
Brand Identity
Brand Position and Promise
Brand Image and Personality
Brand Value
Other Social Responsibilty Issue
taste and offensive advertising
sex appeals
diversity issue
message-related issue
product-related issue
The brand and what it means that exists in people’s hearts and minds.
Brand Concept
A basic principle of branding is that a brand transforms a product— goods as well as services—into something more meaningful than the product itself.
Brand Transformation
A critical function of branding is to create a separate brand identity for a product within a product category.
Brand Identity
The brand through its communication sets expectations for what a customer believes will happen when the product is used.
Brand Position and Promise
A brand image is a mental picture or idea about a brand that contains associations—luxury, durable, cheap—as well as emotions.
Brand Image and Personality
It comes in two forms—the value to a consumer and the value to the corporation.
Brand Value
Successful brand Names has several Characteristic/Characteristic of Sucessful Brand
Distinctive
Association
Benefit
Heritage
Simpliciy
Brand Identity Elements
Name
Logo
Tagline
Color Pallete
Architecture and Interior Design
Sound
Under Message
Appeal to the right audience
Draws Attention
Value Communication
Educate the Target
Relate to the brand
Trust is Key
Include CTA
Short and Survey
Easy to Remember
