Putting a business idea into practice Flashcards
What’s a business aim
A business aim is a longer term goal which doesn’t necessarily have a numerical target attached to it and achieved over a longer period of time
What’s a business objective?
A business objective is a short term target that’s usually expressed numerically and has a short time period attached to it
what are aims and objectives a new business may have
The aim may be survival
the objective may be to break even over the first 12 months of the business
aims?
launch new products
build a brand
expand geographical presence
improve employee engagement
become the market leader
objectives
increase In sales by 5% every year
open at least 12 branches every year
brand awareness increase by 10% every year
define break even
break even is when your not making a profit nor loss over a period of one year
break even formula?
break even = total revenue = total costs
Labour turnover define
Proportion of staff who leave the business every year
calculation for labour turnover
number of staff leaving during the year / average number of staff employed during the year