pussy and balls Flashcards
what is technology
Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word technology may also mean the product of such an endeavor.
invention
- Combining elements, materials or ideas to create something new
- May be an object (eg. computer) or a social invention (eg. capitalism)
discovery
- Finding something new or discovering a new way of viewing reality
- Discoveries at the right time can start social change (timing is important in determining whether or not a society will embrace the discovery)
Innovation
- Changing or improving upon existing technologies or ideas to create something new, but based on something invented (eg. the iPhone as an innovation on cell phones)
- May be an object or social innovation
WHAT TECHNOLOGIES HAVE MOST CHANGED HOW WE LIVE?
Sleep
Eat
Communicate
Are entertained
Interact with others
Learn
Travel/Get Around
Think
Marshall McLuhan 1911-1980
“We become what we behold. We shape our tools, and thereafter our tools shape us.”
“The medium is the message”
Technological Determinism
- Our behaviours are determined by our technologies
- As new technologies emerge, our behaviours adapt and social change occurs
DOES SOCIAL CHANGE BEGIN WITH TECH OR PEOPLE?
- Tech Giants (insta, tiktok, snap)
- Warfare (martial weapons, edged weapons)
Media can influence how we think, feel, and behave by presenting us with certain images, stories, and messages:
- media can reinforce stereotypes and biases
- media exposure of violent or sexual content can impact attitudes towards those issues
- media present ideologies, norms, and behaviors
Media can affect our self-esteem and body image:
- media images of beauty and attractiveness can have a profound impact on young people’s self-esteem and body image
- being critical of media portrayals is NOT how most people consume media
- media present images, characters, that are often unrealistic and unattainable
- Is an unintended consequence of globalisation that body image is now confusing
Media literacy is essential for critical thinking:
- we need to develop super-heightened media literacy skills to be able to evaluate the credibility and accuracy of media messages
- we must be able to recognize bias and identify propaganda
- we need to understand how media messages are constructed and marketed to different audiences
Media can have both positive and negative effects on mental health:
- media can be a source of stress, anxiety, and depression,
- media can also be a source of support, information, and connection
- we should learn to use media in ways that promote well-being, such as seeking out positive and inspiring content and limiting exposure to negative or harmful media mess
Media is a cultural artifact:
- media is a product of human culture and is shaped by cultural values, beliefs, and practices.
- media reflects and influences the cultures in which it is produced and consumed
Media is a site of cultural production and exchange:
- media is a platform for the exchange and negotiation of cultural values, ideas, and practices
- media can facilitate cultural exchange and hybridization
- media can also reinforce cultural boundaries and inequalities
Media can be used to construct and challenge identities:
- media plays a significant role in the construction of personal and collective identities
- we should learn to analyze media messages and representations for their impact on identity formation
- we should understand how media can be used to challenge and transform cultural norms and practices.